Founded in 1998, the Minnesota Interactive Marketing Association is the oldest Interactive Marketing Association in the U.S., and currently serves and inspires more than 1,400 members from agency, corporate and freelance environments in content development, design, experience design, marketing, media, product development, promotions, publishing and usability.
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Overused and Misunderstood: What “Experience” Really Means
Wednesday, November 19, 2014 @ 7:30 AM
Join us Wednesday, November 19 as Chief Experience Officer of Clockwork, Chuck Hermes, explores what “experience” really means for marketers. He will clarify the common types of “experiences” and will focus specifically on the discipline of User Experience (UX).
The 2013 MIMA Summit was rich with presenters who have also authored books. Here's a handy list of those titles.keep reading »
On Tuesday, October 15, we're going to close out the 12th annual MIMA Summit with remarks from noted music, tech and business pundit Bob Lefsetz on our theme, the State of Change.keep reading »