Marketing has never been more far reaching and demanding than it is today. Together, we take on those challenges and unlock bold possibilities in our community.


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We've been around the block. MIMA is the oldest interactive marketing association in the country. Our goal is to provide content that is pertinent, valuable, and insightful to the community and help our members inspire and connect.


 MIMA is run by volunteers, including an all-volunteer Board of Directors that help set the course for the organization.


Video: The New Face of Loyalty

Linh Peters is the Senior Director of Loyalty Marketing and Strategy at Ulta Beauty. Linh will describe how the nation’s #1 specialty beauty retailer is helping their brand partners develop stronger, more loyal and profitable relationships with their customers by leveraging the data of

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Video: Why Your Great Work Doesn’t Always Work

Donna Root, Creative Director 3M Brand Designs, used examples from her iconic work in corporate design for Intel and 3M to illustrate what it takes to get the job done in large company environments with extensive bureaucracies.
At Intel, Donna took the Intel chip brand from 4B to
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MIMA Career Development Series – Teaser Q&A with Panelist Holly Spaeth

By Gina Micek
In the first of MIMA’s semi-annual Career Development Series, our panelists will explore the burgeoning job opportunities in digital marketing.  How does a modern job seeker make more informed decisions with all the choices that are available?  There is no end of advice given to

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Event Recap: MIMA Meetup Trends and Takeaways from SXSW 2017

Panelists at the MIMA Meet-Up held at space150, headquartered in Minneapolis, MN returned from SXSW (South by Southwest) 2017, giving us their insights and takeaways from the conference held in Austin, TX.
Marc Jenson, Chief Innovation Officer, Space150
Marc concentrated his sessions in areas of technology innovation and future
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It’s Time

Our database has officially migrated. Please go to My Account to reset your password.
Why? Well, a couple reasons.
First, a better user experience. As of yesterday, we used two systems. If you ever noticed jumping to a different design when registering for an event, that’s why. By

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Apply for the MIMA Student Scholarship

By Bret Busse
MIMA is now offering two student scholarships to honor the legacies of Robin Carpenter and Jarrid Grams. I had the privilege of being close friends with Robin and Jarrid and am thrilled to see these scholarships come to life. 
MIMA’s mission is to Inspire and Connect. These words

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Minnesota Interactive Marketing Association

5353 Wayzata Blvd, Suite 350 Minneapolis, MN 55416 

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