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MIMA
1821 University Ave W #S256
St Paul, MN 55104

info@mima.org
(651) 999-5345

BOARD OF DIRECTORS

BETSEY KERSHAW
MARKETING DIRECTOR

interactive creative consultant
Sugarbeet Creative
betsey@mima.org
Self proclaimed “idea girl” and interactive veteran Betsey is a creative director with over 15 years of experience in film, TV, education, publishing and retail. She has also appeared in a rap video for Public Enemy. She’s full of surprises.

Betsey started her career as a graphic designer and art director in New York City where she held stints at Children’s Television Workshop, MTV Networks, News Corporation and StarMedia Networks. With an MFA in Painting and an MPS in Interactive Telecommunications from New York University, Betsey is a true right brain / left brain thinker.

Since making the move to the mini apple in 2002, Betsey has punched the clock as an interactive creative consultant at Best Buy and JWT Advertising. Most recently, Betsey served as Director of Brand Experience at Room & Board. Today, Betsey is focused on using her powers for good by helping a variety of Twin Cities businesses and non-profit organizations refine and strengthen their brands.


The current board would like to thank all the previous board members for their hard work and the solid foundation they built.

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