Erin’s been doing this interactive thing for a while...not forever, but almost (in interwebz years). She started off in ye olde traditional marketing doing things like print, promo products and events for the incentive/recognition industry, and then moved into the booming industry of direct mail. In the year 2000, Erin found a small company that was delivering incentive and recognition programs to companies the likes of Sprint and AT&T, but it was all on the web. While this seemed kind of crazy at the time, it worked and it was fun!

Since then, Erin has been involved in interactive strategy, account management, and project management for companies including Target (as an employee), General Mills, Mall of America, Michelinas, Shopko, and the Vikings, to mention a few. She has been the Director of Client Services at Atomic Playpen, Director of Production at Popular Front, and Engagement Manager at Cadria Marketing. Erin is now co-owner of Bingo Theory and is involved in delivering interactive strategy, information architecture, usability testing, and leading project and account management.

When not leading efforts for Bingo Theory’s clients, she’s working it for MIMA, traveling the globe, or spending time with family, which also includes 2 dogs and 2 cats. Erin loves interactive marketing and, in some ways, it counts as a hobby too. As she puts it, “Always stay curious. Technology is always changing; whatever you know today wont be enough in a year.”