Mima

Minnesota Interactive Marketing Association

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Posted at: 9:01 am, 02/20/13

Authored by Tim Brunelle, MIMA President

Minnesota is a highly innovative state in many regards. We often lead the nation on issues and ideas related to the arts, education, medicine, retail, design, technology, marketing and non-profits. Minnesota created the very first Advertising Federation, the first Better Business Bureau and the first Interactive Marketing...

Posted at: 1:45 pm, 12/05/12

As "the premier marketing and creative staffing agency in Minnesota," it comes with a great deal of authority to have one of our lovely sponsors, Celarity, espouse on the top marketing jobs of 2012. Check back later this month for a look at how 2013 is shaping up.

2012 is proving to be a heck of a year for the creative...

Posted at: 10:40 pm, 11/28/12

This is a recap of The 2012 MIMA Summit Presentation Aunt Jemima “Live from the Line:” How Social Video Brought an Underdog, by Marcy Massura of Weber Shandwick and Mitchell Reichgut.

Blog post by Lindsey Frey

 

Illustration by Derek...

Posted at: 11:16 pm, 11/12/12

This is a recap of Matt Creamer's 2012 MIMA Summit Presentation.Blog post by Alexandra HeideIllustration by Derek BresslerIt could have been the overeager hand-raiser from class, a corporate executive presenting the company’s goals, or even yourself: Chances are you’ve heard the phrase “five-year...

Posted at: 11:03 pm, 11/12/12

A recap of Stephen Anderson's 2012 MIMA Summity Presentation: The Quest for Emotional Engagement: Informational Visualization.Blog post by Christine TaffeIllustration by Todd BalthazorWhen I say villains, you may think about the Joker, Bane,...

Posted at: 1:43 pm, 10/24/12

This post was authored by Jonathan Spalter, chairman of Mobile Future. Mr. Spalter has been founding CEO of leading technology, media, and research companies, including Public Insight, Snocap, and Atmedica Worldwide. He served in the Clinton Administration as a Director on...

Posted at: 6:17 pm, 10/15/12

In many ways, the best you can hope for in assembling and feeding and energizing over 1,000 people as they attend 34 sessions in one day is that nothing goes wrong. 

But we did more than celebrate an error-free occasion yesterday. I think we inspired over 1,000 people -- and I believe ...

Posted at: 1:43 pm, 09/18/12

“Measurement” is the buzzword on every interactive marketer’s lips these days…partly due to the heightened importance placed on ROI, and partly due to the accessibility of free tools like Google Analytics, Quant Cast and...

Posted at: 8:41 am, 09/17/12

 

“Write it, cut it, paste it, save it / Load it, check it, quick - rewrite it /… / Turn it, leave it, start – format it.”

                                   ...

Posted at: 8:38 am, 08/06/12

Swiftly moving summer months leaving you in a funk? MIMA member and volunteer, Alexandra Heide, has a run-down of social music tools that will allow you to recapture, share and discover the best tunes of summertime: 

Once upon a time, there was a girl who sat patiently in front of a boom box to record her favorite radio songs on to cassette tapes. After exhausting the play count,...