Mima

Minnesota Interactive Marketing Association

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5:15 am, 02/14/12 0 Comments

 

If you’ve ever been interested in the psychology of interactive marketing, you won’t want to miss February’s MIMA event: The Top Ten Things Every Interactive Marketer Needs to Know About People. Dr. Susan...

11:58 am, 02/08/12 0 Comments

Valentine’s Day has a host of new platforms in which to show your appreciation and affection, many of which are being pioneered by digital marketers.  Here are some of our favorites to inspire your special day:

Gifts. I am seriously geeking out over the Nerd Valentine Tumblr page created by Magenta Labs that has a...

8:44 pm, 01/30/12 0 Comments

It’s clear that businesses need to be online. By August, there will be 1 Billion Facebook users worldwide; while more than 75 percent of Americans are currently active members on this social media powerhouse. Moreover, e-commerce is growing amidst economic downturn with a consecutive eight quarters of 9 percent or above growth. As marketers, we realize that it’s crucial to have a presence on...

7:17 pm, 01/16/12 0 Comments

Don't like to waiting for the big reveal?  Missed getting one of the 160 seats for this weeks sold-out event?  Don't dismay, we've got a sneak peek of what Ponara Eng, a strategist at ...

3:44 pm, 12/16/11 0 Comments

What’s your worst company holiday party story?

 “I realized I had a huge piece of food in my teeth- while I was on my way home.”- Anonymous MIMA member

“Watching our new business exec take off his shirt and do a routine from ‘Chip ‘n Dales’ at the company Christmas party”- Anonymous MIMA member

“I don’t usually remember holiday parties.”- Anonymous MIMA...

7:52 pm, 12/13/11 0 Comments
The office Holiday party can be a tough one to navigate - even when you use the infographic from Adweek posted on our...
4:10 am, 11/24/11 0 Comments

As a technology person with a marketing background, I’m often asked about technology tools to achieve business goals. Every client goal is different, but these tools comprise my tool belt. I share these out of a spirit of helpfulness – and I’m totally open to suggestions for alternatives.

I’ve separated these into several different categories. As any...

9:44 pm, 11/16/11 0 Comments
On November 16, 2011, social media savant ...
11:42 am, 11/04/11 0 Comments

This post is for all the “FOCS”s out there – that’s “Friends Of Content Strategy” if you work at Facebook. I had the pleasure of recently attending “Going All In:Content Strategy at Facebook”—a MIMA 10th...

11:25 am, 11/04/11 0 Comments

In the old days, search engine optimization meant getting some links, doing some keyword optimization on the page, and calling it a day. ...