Mining Deep Social Media Strategy with Marty Weintraub
On the surface, a 2011 MIMA Summit session with a title like Mining Deep Social Media Strategy from Search History might seem far from riveting, but add aimClear® CEO Marty Weintraub and this session produced an entertaining and insightful look at paring social media and search engine marketing strategies.
During the first part of his session, Weintraub shared some of his tried-and-true social media friending approaches. He discussed using search to find social media conversations, different ways to approach social media friending, and how to target your social media prospects with both inferred and literal targeting methods.
Weintraub’s search and social wisdom came as fast and furious as did his tangents and incredibly humorous expressions. He raced the audience through several advanced social media tactics amidst screenshots of gerbils, including this tip on how to align your SEO, PPC and your social media strategy using your web analytics keyword report:
- Open your web analytics search keyword reports and sort by conversion to find the phrases that are working best for your business.
- Sort your converting keywords into two lists according to PPC prices: expensive and cheap
- Try to go after expensive keywords on social media and organic efforts to compensate for the higher PPC prices. Your PPC budget will go further across lower CPC phrases.
- Take your top converting organic keywords and give them to your social media community manager. Have them strike up conversations on all sorts of topics that revolve around these phrases to bolster your organic efforts.
Weintraub then advised his chuckling audience on how find people to connect with and invite to participate in the communities you create. “Manipulate to serve,” he said, as he half-joked about his approach to engaging with people through social media.
This session from the Measurement, ROI and Search track of the 2011 MIMA Summit was representative of the overall caliber of the speakers and the quality of the information presented at this year’s big event. There will no doubt be many MIMA members seeing more success as a result of Weintraub’s informative, yet hilarious presentation.
A special thanks to Josh Braaten, a MIMA volunteer, for this blog post. Josh is an Online Marketing Manager at Rasmussen College. He has worked in marketing and on websites for over five years. Josh also has a B.A. in Economics from St. John’s University. Josh loves Internet marketing and blogs about SEO, web analytics and related topics on his Internet marketing blog. Connect with Josh on Twitter,LinkedIn, and +Josh Braaten.