2011 Digital Strategic Planning

UPDATE: Download Andrew Eklund's screen presentation from today's presentation here.

Anybody can write a strategy. But is it a good one? Does it:

• help break down organizational silos

• help people respect others’ skill sets

• help everyone understand their role in creating good customer experience

If your strategy doesn’t stack up, fear not – help is on the way!

Andrew Eklund, Founder and CEO of Ciceron :: Digital Marketing, will walk you through the do’s and don’ts of creating a successful digital strategy plan. Then, using the time-honored technique of “he said/she said” (using actual quotes from real-life strategists and executives!), he’ll help you bridge the gaps between interactive strategies and business objectives faster than you can say “show me the money.” You’ll leave knowing how to write a better, faster, stronger strategy that can leap tall buildings in a single bound!  

This event is not just for folks with “strategist” in their title. Equal-opportunity education at its finest.

***We need your input to make this event relevant. Seriously. We need you -- yes, YOU! -- to weigh in on your biggest challenges to getting buy-in on your strategy. Otherwise you could be forced to listen to Andrew’s C3PO imitation. So, FOR GOD’S SAKE, TAKE THE SURVEY! (the survey is closed), but here's a link to Andrew's presentation on Slideshare:

The November 2010 educational event is generously sponsored by the Deluxe Corporation.