Mima

Minnesota Interactive Marketing Association

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MIMA's 2013 Event Schedule

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Become a B2B Marketing Superstar

Jeffrey L. Cohen / Social Strategist / Salesforce Radian6

Wouldn’t you like to know the secrets of stellar B2B social media marketing strategies from a superstar? Bonus: The first 100 attendees of this month's event will receive a free copy of The B2B Social Media Book.

Wouldn’t you like to know the secrets of stellar B2B social media marketing strategies from a superstar? We thought it would be cool to learn those little nuances like “What’s the right mix of rich data and social media marketing, coupled with a reduction in marketing expenses to help transform an ordinary campaign into an extraordinary campaign?” Exciting stuff, seriously. So, join us as we bring in one of the best – Jeffrey Cohen, Social Strategist at Salesforce Radian6 to talk about specific social media applications that are available to B2B companies and how you leverage these tools to drive awareness, acquisition, engagement, and revenue. Jeffrey’s ideas will help turn almost any undervalued and under appreciated B2B marketer into a superstar – minus the multimillion dollar commercial endorsements.

Bonus: The first 100 attendees of this month's event will receive a free copy of The B2B Social Media Book, written by Jeffrey Cohen and Kipp Bodnar.

When:

  1. Wednesday, April 18, 2012
  2. 5:30 pm Registration 
    6 pm Presentation 
    7 pm Networking

Where:

  1. Nicollet Island Pavilion
  2. 40 Power Street
  3. Minneapolis, MN 55408
  4. Map & Directions / Website

Public parking located in adjacent lot.  Note, parking is not provided by MIMA.  Please bring cash or credit card to pay at pay stations.

Pre-registration Fees:

  1. Members = FREE 
    Student Members = FREE 
    Non-Members = $40

Walk-in Fees:

  1. Walk-in Registration Fees
    Members = $40
    Student Members = $40
    Non-members = $45

    *Please note: Pre-registration for closes 24 hours prior to the event, at which point walk-in registration fees will apply for members, student members and nonmembers