CATFOA 2011: Do We Need a New Definition of Creativity?; Ana Andjelic (Senior Planner at HUGE, Inc.)

Join us on Monday, January 31 at 6:00 p.m. for the first installment of the 2011 edition of Conversations About The Future Of Advertising (CATFOA) as we welcome Ana Andjelic, Planning Director at HUGE, Inc., sponsored by the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association.

The creative of the digital world is vastly different from its traditional predecessor; where creative once represented the astounding idea comprised of art and copy, or a brand identity turn cultural icon. Now the best work is about coming up with relationships and interactions that connect people into networks potentially never ending, always in beta. The era of strategic creative has begun, and the best campaigns are being executed by the most unlikely of sources. Join us as Ana shares her insights from Groupon, Best Buy Shopkick, SCVNGR, and more illuminating how brands can leverage new approaches to great effect.

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Biography


Ana Andjelic: Ana works as Senior Planner at HUGE, Inc. Prior to joining HUGE, she worked at AKQA, Razorfish, The Barbarian Group, Create The Group and Wunderman for clients Citibank, Nokia, CNN, Kashi, Maybelline, Unilever and Burberry. She is a frequent contributor to AdAge, and her articles often inspire fierce discussions in the industry. Ana regularly shares her thoughts on digital marketing on her blog, I [love] marketing. She was a guest on Bob Knorpps The Beancast in November 2009, and presented What is Digital Creativity? at Miami Ad School in October 2010. She holds a Ph.D. in Sociology from Columbia University. Her dissertation, Google Doesnt Have a Jingle: How Digital Media Turns Brands Into Behaviors is currently being reviewed for publication by Palgrave.