CATFOA 2011: Fearless in the Face of Marketing Complexity (Julie Roehm, /Meta LLC)

Join us on Monday, February 28 at 6:00 p.m. for the second installment of the 2011 edition of Conversations About The Future Of Advertising (CATFOA) as we welcome Julie Roehm, former Wal-Mart SVP of Marketing. Julie Roehm will talk about how curiosity and valor (both personal and professional) can give each of us an edge to succeed, circa 2011.

BIOGRAPHY:

Julie Roehm, via her consulting firm, /Meta, LLC, is currently consulting for a host of companies in a new media and marketing capacity, particularly in the area of marketing strategy and execution. The companies include large media companies, ad agencies, interactive television technology companies, financial services, private equity, media start-ups and others. Ms. Roehm was most recently the Sr. Vice President of Marketing Communications for Wal-Mart Stores. Here she helped to establish the marketing organization and to lead the agency review. Prior to this, Julie was the Director of Marketing Communications for Chrysler Group with responsibility for all branded communication efforts for the Chrysler, Jeep and Dodge brands. Ms. Roehms responsibilities include marketing communications strategy development and measurement; agency management; media purchasing and creative; auto shows, branded events, sponsorships and partnerships; interactive media and gaming, customer relationship management, merchandising and licensing, and dealer advertising association communications.