Leveraging Location for Marketing Success

For years marketing folks have been wishing for a way to connect directly with customer, to influence what they want, where theyre. So, we say - Welcome to 2011, Where the Future is Now.


Location-based media is here to stay (and follow you where you go). As people type away on their mobile devices, checking in to earn the "I Heart Fourgowallafacepathinstasquare" badge, there's got to be more to this real-time location marketing revolution than a virtual scavenger hunt? How can I, as a savvy marketer, take advantage of the growing potential of this evolving media and make it an important part of my marketing toolbox?


Please join us as Asif Khan shares how hes helping advertising professionals understand and appreciate the value that location-based marketing. Hell bring insights to the table that go beyond how reaching people where their at benefits brands, but how doing so also helps consumers and what you, as the president of a big agency, digital strategist of a leading account, or the marketing manger of your companys brand, can do to use and influence peoples behavior by leveraging their location.



Biography:



Asif Khan, @asifrkhan, a proud Canadian, is a veteran tech start-up, business development and marketing entrepreneur with nearly 15 years experience. He is currently focused on working as a consultant, speaker and venture capitalist to the location-based marketing services community. In support of this, Asif recently formed the Location Based Marketing Association (LBMA) an international group dedicated to research and education in the space.



Prior to launching The LBMA, Asif has worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, Communispace, Best Buy, American Airlines, ScotiaBank, and Sears. You can listen to Asifs weekly podcast, This Week In Location-Based Marketing, every Monday at 10 a.m.



An avid technology evangelist, Asif also holds degrees in economics and management sciences from the University of Waterloo, blogs at http://www.asifrkhan.com