Marketing and Online Video Content

The demand for online video continues to grow, and we don't just mean "viral videos" (insert forehead slap here). With the worldwide audience for online video content expected to soar to 1.5 billion people by 2016, the need to create compelling and unique video content will become even more critical to helping brands stand out from the crowd.
But besides cats, Korean dance-pop or babies eating lemons, what makes for superb online video and how can marketers, producers and creatives create and market truly valuable branded content?

Register now to join MIMA for a panel discussion about video on the web on November 14, 2012 from 5:30 - 7:30pm in St. Paul, MN, featuring four video experts with unique perspectives and backgrounds:

Chris Savage is the co-founder and CEO of Wistia, a video marketing company that lets you host, promote, and track your online videos. Chris was named a Top Young Entrepreneur by BusinessWeek in 2009. In an era before Wistia, Chris worked in video production where he helped produce and bring to theaters an Emmy award winning feature length documentary. Chris gets amped up while talking about entrepreneurship, marketing, video, analytics, evolutionary health, and behavioral economics.

Keith Dezen is an Executive Producer with over 20 years' of broadcast commercial and web film production experience for clients and agencies including Volkswagen, Kleenex, Coca-Cola, State Farm, Royal Caribbean, Werthers, Novartis, Toyota dealers, Urgent RX, Arnold, DraftFCB and JWT.

Manny Rivas is an online marketing account manager at aimClear whose client work includes YouTube marketing production for Siemens, the academic sector of The Washington Post, and a variety of local and international companies.

Julie Platner is an award-winning visual story teller and journalist. She produces, films, and edits in both the still and multimedia formats. Clients include CBS's '60 Minutes,' The New york Times, The Wall Street Journal,Time, and various publications in Europe. She has work in collection at the Museum of Fine Arts, Houston.