Search and the Connected Consumer

The web used to be a huge collection of HTML pages linked together. Now its a living, breathing network of networks groups of people who are constantly connected, communicating, and sharing. And they're on the move, too, no longer stuck in front of keyboards and monitors in homes and offices.

Mike Grehan (@mikegrehan) knows a thing or two about how these networks and connections are shaping the future of marketing. As the information needs of social networks increase, new information providers partner with old to deliver a richer experience for GenY, who are always on and always connected.

Biography: Mike Grehan is Vice President and Global Content Director with Incisive Media, publisher of Search Engine Watch and ClickZ and producer of the Search Engine Strategies international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Mike is the author of numerous books and white papers on search marketing. He is chair of the SES advisory board, and in March 2010, he was elected to the board of directors of the Search Engine Marketing Professional Organization.