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Secrets Revealed: Simulating a Social Media Crisis
Do You Want to Play a Game?
You’ve seen brands (this includes you, misguided celebrity) and organizations go up in flames online – whether the fault of an errant tweet, a mismanaged product recall or just plain bad customer experience. How do crisis management professionals manage a bad situation that’s unfolding live in the digital space? Practice.
This session of Secrets Revealed will be presented by the FireBell team from Weber Shandwick Minneapolis using their award-winning social media crisis simulation platform. Watch a fictional crisis scenario unfold in front of your eyes, fueled by merciless Madvocates that wreak havoc through social channels. You’ll participate in the chaos that ensues* and learn about best practices for online crisis management that can be applied to organizations of any size in any field.
This scenario driven Secrets Revealed is an awesome opportunity to learn how people like you can work together with colleagues at every level of your organization to achieve success when the unexpected occurs. Not to be missed.
*No real companies or brands will be harmed during this drill.
- Wednesday, May 16, 2012
7:30 Breakfast and networking
- McNamara Alumni Center, U of M Campus
- 200 Oak Street SE
- Minneapolis, MN 55455
- Map & Directions
Members = FREE
Student Members = FREE
Non-Members = $40
Members = $40
Student Members = $40
Non-members = $45*Please note: Pre-registration for closes 24 hours prior to the event, at which point walk-in registration fees will apply for members, student members and nonmembers