MIMA's 2012 Event Schedule
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Secrets Revealed: Social Media Grows Up01/18/2012
MIMA Holiday Party 201112/14/2011
Higher Ed Event: School's Out Forever12/02/2011
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The Top Ten Things Every Interactive Marketer Needs To Know About People
Susan Weinschenk / Founder / User Experience Institute
Using Psychology to Predict Interactive Trends
It’s easy to get caught up in the present and future of technology, but if you want to predict what tools and technologies people will want to use in the future, you need to pay attention to what we know about people. In this session Dr. Susan Weinschenk shares the latest research in psychology and the insights this research provides to the future of interactive marketing, including: research on the size and make-up of social communities, why online video is so persuasive, how the brain reacts to stories, the role of emotional engagement and much more. From her books and research Dr. Weinschenk has picked her top 10 “things” about people that you need to know to be ready for what’s ahead in interactive trends.
When:
- Wednesday, February 22, 2012
-
5:30 pm Registration
6 pm Presentation
7 pm Networking
Where:
- Solera
- 900 Hennepin Ave
- Minneapolis, MN 55403
- Map & Directions
Pre-registration Fees:
-
Members = FREE
Student Members = FREE
Non-Members = $40
Walk-in Fees:
-
Walk-in Registration Fees
Members = $40
Student Members = $40
Non-members = $45
*Please note: Pre-registration for closes 24 hours prior to the event, at which point walk-in registration fees will apply for members, student members and nonmembers
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