This session covers the emerging discipline of optimization marketing, including online a/b and multivariate testing, content targeting and onsite behavioral personalization. Jamie Roche, founder and president of Offermatica will share how brands like Wal*mart and Carrot Ink approach, succeed and sometimes fail to get value from testing, targeting and personalization. 

Who should attend?
Online business and marketing executives will gain insight into the strategy and execution of online optimization. Individuals responsible for acquisition, site usability, merchandising, design, customer retention and editorial content will hear successful approaches and industry successes that will help justify and steer new optimization investments.

About the presenter
Jamie is a regular columnist for iMedia and a speaker at a variety of online advertising, search marketing and interactive marketing and merchandising shows. Recently Jamie started OTTO Digital, a wholly-owned subsidiary of Offermatica that offers Offermatica-based strategy and marketing programs to companies including T-Mobile, Sears, Citibank, McAfee software, SKYPE and more.