MIMA EVENTS
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| INBOX INSANITY: THE FUTURE OF EMAIL MARKETING [MORNING EVENT]
If you’re an interactive marketer, the current influx of inboxes poses unprecedented opportunities, as well as headaches. You can now target recipients with customized messaging like never before. Great. But how exactly are you gonna do it? How can you turn an increasingly chaotic, fragmented communication channel into a smart marketing tool? In this session, Jeff Jeffrey K. Rohrs, Vice President of Marketing for ExactTarget, shares his discoveries and expertise. He’ll help form a picture of the current state of the inbox and what it means for you. He’ll also offer insights into how to successfully pursue one-to-one communications with your customers, prospects, and subscribers. WHAT YOU WILL LEARN You'll walk away knowing more about:
WHO SHOULD ATTEND All enterprise and agency employees responsible for:
ABOUT THE SPEAKER Jeff is a marketer, speaker, moderator, author, blogger, screenwriter, father, husband, son, music lover, bacon-lover, and long-suffering Cleveland Browns fan. He preaches the gospel of subscriber-centricity to email marketers at www.subscribersrule.com, and occasionally spouts off about life, movies, and marketing on Twitter (@jkrohrs). RECAP LINKS Jeff's presentation is available via Slideshare: http://www.slideshare.net/ExactTarget/inbox-insanity-the-future-of-email-marketing And here's his blog post about being in the Twin Cities: http://www.subscribersrule.com/?p=482 |
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