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Seriously. Do not miss this MIMA Salon. Eric T. Peterson – author, former JupiterResearch analyst and vice president with the Visual Sciences division of WebSideStory – will describe 5 different segments of web analytics usage. Learn how you can push your organization to "do more" with its analytics investment.

Based on research conducted during Eric’s tenure at JupiterResearch, and hundreds of conversations with companies actively engaged in web analytics projects, this presentation will help you form a plan of action to improve your organization’s use of web analytics.

Before leading Strategic Services at Visual Sciences, Eric was a senior analyst for Site Technology and Operations at JupiterResearch, working with Fortune 500 companies to select and use content management systems, site and commerce search engines, and web analytics platforms. 

He has been featured in the Wall Street Journal, Washington Post, New York Times, CNN, Business 2.0, InternetRetailer and DMReview. Check out his authoring credits at www.webanalyticsdemystified.com.

MIMA members get a 20% discount on Eric's book, Web Analytics Demystified. Get the discount code here.

And, all attendees at this event will be entered to win a 2-day pass for the Flashbelt Conference, June 14-16 in Minneapolis!