Actually, there are lots of folks that think search engine marketing tools are confusing and sometimes, even painful. So you’re not alone. Of course tools like Google AdWords and Yahoo Search Marketing provide great benefit for online marketers – but if you’re feeling frustrated, MIMA can help.

Join us for the June Salon, where Andrew Goodman, Traffick.com’s co-founder and editor, will share some examples of Google AdWords and Yahoo Search Marketing challenges and how you can essentially slay the PPC dragon.

Andrew's armed with information about SEM relations, click fraud, CPOs vs. market share growth, data privacy, auctions and more.

In addition to managing Traffick.com, a guide to search engine and portal trends, Andrew is the author of Winning Results with Google AdWords, is regularly cited in Business Week and has been published in Internet Markets, The Globe and Mail and Yorkshire Post Magazine. He also founded Page Zero Media, a private consultancy that offers search engine marketing services and strategic advice to companies seeking an online presence.