PAST MIMA EVENTS
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| CONTENT STRATEGY AND THE FUTURE OF MARKETING SOLD OUT! This event is the second of three in a series produced by MN AMA in partnership with MIMA. Content Strategy and the Future of Marketing Speaker: Kristina Halvorson President, Brain Traffic In todays digital age, it is quite probable that the two most important words for marketers are "content strategy." Content strategy identifies which content will best achieve your business objectives while fulfilling your customers' needs. Developing a content strategy also helps answer questions that often get left until the eleventh hour: Who is going to create the content, and how? How can you ensure your communications are consistent across all channels? What role will user-generated content play in helping meet your marketing goals? What you will learn: + The practice of content strategy + Useful, actionable details your organization can take advantage of immediately LEARN MORE about this event here: http://www.mnama.org/Pages/Events/Interactive-Marketing-and-Social-Media-Series.aspx REGISTER for this event here: https://ssl.arcstone.com/nonprofitsolutions/oer2/index.cfm?org_id=105
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2009 PAST EVENTS
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