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PAST MIMA EVENTS

CONTENT STRATEGY AND THE FUTURE OF MARKETING

SOLD OUT!
This event is the second of three in a series produced by MN AMA in partnership with MIMA.

Content Strategy and the Future of Marketing
Speaker: Kristina Halvorson
President, Brain Traffic

In todays digital age, it is quite probable that the two most important words for marketers are "content strategy." Content strategy identifies which content will best achieve your business objectives while fulfilling your customers' needs. Developing a content strategy also helps answer questions that often get left until the eleventh hour: Who is going to create the content, and how? How can you ensure your communications are consistent across all channels? What role will user-generated content play in helping meet your marketing goals?

What you will learn:
+ The practice of content strategy
+ Useful, actionable details your organization can take advantage of immediately

LEARN MORE about this event here:
http://www.mnama.org/Pages/Events/Interactive-Marketing-and-Social-Media-Series.aspx

REGISTER for this event here:
https://ssl.arcstone.com/nonprofitsolutions/oer2/index.cfm?org_id=105

when:   Tuesday, June 23, 2009
5:00 p.m. - 6:45 p.m.
where:   Major's Sports Cafe
8301 Normandale Blvd
Bloomington, MN 55437
Located South of 494 and Highway 100.
2009 PAST EVENTS

Read More Content Strategy and the Future of Marketing - 6/23/2009

Read More Integrated Campaign Case Study: Obama Online - 6/17/2009

Read More Online Marketing Summit Regional Whistle Stop Tour - 6/2/2009

Read More Analytics for people who hate analytics - 5/20/2009

Read More Search 101 - Strategies to Raise Visibility and Drive Web Traffic - 5/5/2009

Read More Spring Social/Ignite Conference - 4/22/2009

Read More User Experience Utopia: Where we are and where we're going - 4/15/2009

Read More CATFOA 2009, Event #3: Bob Thacker - 4/6/2009

Read More The New Deal: Recession-Era Marketing and the Rise of Social Media - 3/18/2009

Read More Inbox Insanity: The Future of Email Marketing - 2/18/2009

Read More Your Brand Is Not My Friend - 2/9/2009

Read More Digital Reputation Management - 1/21/2009

Read More PhizzPop: Minneapolis - 1/15/2009



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