The Age of Participation Podcast

Age of Participation Event Photos

February means Valentine’s Day: the holiday for celebrating love, loyalty and lifelong affinity. All feelings about our brands, we as marketers hope to create for our customers, no?

But the world is changing. And customers are expecting something different from brand relationships. As we are evolving from a reactive media environment to a participatory one, the old marketing models must transform from interruption to involvement.

Which is why our February event on brand participation is so timely. It may help you develop stronger bonds with your customers. (Or avoid the heartbreak of losing customer share.)

Join Rachael Marret, EVP, Managing Director of MRM Worldwide, to learn how to develop participation strategies that go beyond engagement to drive not only attention, but real results. She will also show you how participation value can be measured and used as a proxy for customer segmentation.

Who should attend?
This presentation is geared towards marketers, product managers and business managers who want to better understand how to connect with consumers in the new age of participation and effectively measure the value of these relationships.

About the speaker
Rachael Marret is responsible for co-managing the Minneapolis office of MRM Worldwide, (formerly Zentropy Partners), the full service digital marketing arm of McCann Worldgroup. She and her team focus on developing innovative ways to drive demand and brand participation for their clients. They deliver digital strategy and demand solutions for companies like General Mills, H&R Block, Purina, Microsoft and Nestle. Rachael has been a member of MIMA since 1999 and serves as a member of the MIMA Advisory Council.