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VIDEO / MOBILE MARKETING: FROM SOUP TO NUTS

POST-EVENT RESOURCES:
Read More MIMA 8/13/2008 Podcast
Read More MIMA 8/13/2008 Video Cast
Read More Video / Mobile Marketing Event Photos

As technology and tools grow more and more sophisticated, video is gaining major ground online. Video marketing is no longer just about being “viral.” Like print and radio advertisers of the 1950’s, today’s online marketers must adapt strategies, budgets and client expectations to suit a whole new medium.

Join MIMA and our panel of online video experts to learn the When’s, Why’s and How’s of creating, enabling, distributing and leveraging video online. Learn about client-side, agency and production perspectives. Get smart tips on how to integrate video into your content strategy, media planning, production and more. 

WHO SHOULD ATTEND
All enterprise and agency employees responsible for:

• Information technology
• Branding / creative services
• Website development and maintenance
• Interactive marketing
• Market research
• Legal
• Public relations

WHAT YOU WILL LEARN
• When to use it: Find out when—and when not—to allocate your marketing budget to video.
• How to get started: Get resources that will help you add video to your marketing arsenal, the smart way.
• How it fits into your overall strategy: Gain insight into how to integrate video into the rest of your campaign. 
• Trends and challenges: Learn the opportunities and liabilities of online video marketing.  

 

ABOUT THE PANELISTS

Chuck Olson
Cofounder, The Uptake

Chuck helps train and distribute the work of video-based citizen journalists through The Uptake, his non-profit organization. He is also the founder of Minnesota Stories, called one of the best video blogs by The New York Times.

He is the producer-director of "Blogumentary," the first documentary film about the rise of political and personal blogs. His work has screened at the Walker Art Center, Get Reel Documentary Film Festival and Harvard University. Chuck is also the Minneapolis correspondent for Rocketboom and works as a freelance producer, videographer, editor and educator.

 

Cristina Córdova
Un
it Production Manager, Abnormally Normal

Cristina Córdova launched her Web video career as co-creator of the daily Web series Chasing Windmills. She has created commercial work for H&R Block, Home Depot, Nature Valley and others.

Up until last month, Córdova was editor of The Rake magazine. While there, she drove an overhaul and redesign of the magazine’s entire site.

Currently, Córdova is Unit Production Manager for the upcoming Web dramedy series, Abnormally Normal and is co-creating a feature-length film for Web audiences with her Chasing Windmills partner, Juan Antonio del Rosario. Journalist and writer by trade, she has adopted the Web as her primary distribution source.

Jake Nyberg

Cofounder and Creative Pants, ThreeVolts

ThreeVolts began as a failed baseball card shop in 1991. After a fifteen year hiatus, Jake Nyberg and Bill Prouty reunited to create compelling ads and branded entertainment for the Web. Recent ThreeVolts work includes viral campaigns for 3M, Jim Beam and Bellisio foods.

Jake has also been working on a steamy memoir detailing the summer he spent working as a pool boy in the Hamptons in 1974. Look for "My goodness, Mrs. Lancaster, I'm only here to change the chlorine" at finer booksellers this fall.

ABOUT THE MODERATOR

Andrew Eklund
Founder and Chief Executive Officer, Ciceron

Andrew started Ciceron in 1995, while at a Macworld conference in San Francisco. It was pre-bubble, pre-Google, pre-online video, pre-spam and pre-broadband.

Today, through his company, Andrew helps clients gain actionable intelligence in a digital marketplace. He helps brands listen more, talk less, and provide real-time value to their constituents.

Can't Attend? Watch the event live starting at 8am Wed morning.  www.mima.org/live

 

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when:   Wednesday, August 13, 2008
7:30 am Registration and Continental Breakfast
8 am Presentation
9 am Networking
where:   James J. Hill Library
80 West 4th Street
St. Paul, MN 55102
Maps and Parking
2010 PAST EVENTS

Read More CATFOA 2010: Edward Boches (CCO, MULLEN) - 2/8/2010

Read More Embracing Mobile Marketing: Generating ROI with the Integrated Approach - 1/20/2010



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