Minnesota Interactive Marketing Association: Events

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PAST MIMA EVENTS

POST-EVENT RESOURCES:

	1/20/2010 Podcast
	1/20/2010 Video
	1/20/2010 Video

Embracing Mobile Marketing Photo Gallery

The practice of mobile marketing is going mainstream. From local and regional retailers to Fortune 100 fast-moving consumer goods providers, brands and charities, marketers are employing mobile marketing practices to engage their audience in mutually beneficial communication, delivery, and exchange of value. In this event, we'll address why mobile and why now? We will review leading market metrics, consumer behaviors, case studies, mobile marketing strategies and tactics and key steps that should be taken to successfully integrate mobile marketing efforts with your existing business practices. In other words, you'll learn what it takes to embrace and generate ROI through and with mobile marketing.

Michael Becker, a leader in the mobile marketing industry, assumes the roles of entrepreneur, volunteer, author and academic. Mr. Becker is VP Mobile Strategies for iLoop Mobile, the industry's leading mobile marketing solutions provider and winner of the 2007 MMA Innovation of the Year Award. In addition, he is the Global and North American Vice Chairperson for the Mobile Marketing Association and member of the Direct Marketing Association Mobile Advisory Council. Mr. Becker is the founder and co-editor of the MMA International Journal of Mobile Marketing, contributing and co-author to Mobile Internet for Dummies, Web Marketing All-in One for Dummies and Reinventing Interactive and Direct Marketing; in addition, he has written over 70 articles and conducted hundreds of seminars on mobile marketing. On the academic front, he is pursuing a doctorate focused on mobile enhanced customer managed interactions and is an adjunct professor of marketing, teaching mobile marketing, at Golden Gate University. Mr. Becker has been recognized for his industry contributions, having received the MMA Individual Achievement Award in 2007 and the Direct Marketing Education Foundation 2009 Rising Stars Award.

when:	Wednesday, January 20, 2010 5:15 pm Registration & cash bar 6 pm Presentation 7 pm Networking, food & cash bar
where:	McNamara Alumni Center, U of M Campus 200 Oak Street SE Minneapolis, MN 55455 View map Please park in the Washington Avenue ramp to avoid construction delays. Scroll to the bottom of the page for directions.

	Universal Search: Real-Time, Personalization, and Social - 8/18/2010
	Integrated Communications Panel - 7/21/2010
	Crowd Source/User Generated Content with John Winsor - 6/16/2010
	Building a Brand at 35,000 Feet with Porter Gale, Vice President of Marketing at Virgin America - 5/19/2010
	CATFOA 2010: "Retail in the Age of Empowered Consumers" with Robert Stephens (Founder and Chief Inspector for Geek Squad) and Dan Beranek (Social Media Channel Planning Manager for Target) - 5/10/2010
	Spring Social - 4/21/2010
	CATFOA 2010: Hashem Bajwa, (Director of Digital Strategy, Droga5) - 4/19/2010
	Ethics Around Social Media - 3/24/2010
	MIMA Karaoke Throwdown at SXSW - 3/15/2010
	CATFOA 2010: Stuff that doesn't work properly: How technology changes the nature of advertising - 3/8/2010
	2010 Digital Predictions and the State of Emerging Technologies - 2/17/2010
	CATFOA 2010: Edward Boches (CCO, MULLEN) - 2/8/2010
	Embracing Mobile Marketing: Generating ROI with the Integrated Approach - 1/20/2010

ARCHIVED EVENTS

UPCOMING EVENT

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