Community Manager at Proximity Minneapolis

Direct Report: Interactive Strategist, Proximity

Agency Background:

Proximity Minneapolis is part of a worldwide network of interactive agencies aligned in 59 countries. We enjoy the benefits of a small and nimble agency along with the resources and reach of a global network. We’re about solving complex business problems with a simple strategy: enable individual consumers to change their behavior by applying our digital expertise, our relevant consumer insight and our imagination.

Job Description:

The Community Manager’s role is to build, grow, maintain, and enhance the online social communities of the brands represented by our agency. This includes shaping and creating content, posting it on these communities, listening to and responding to the community, as well as performing outreach to further develop connections and grow the community. This role is collaborative in nature, working side by side with individuals from the creative, strategy/planning, project management and client service teams.

Main Responsibilities:

The main aspects of the Community Managers role are to:

1. Listen: Use social media monitoring tools as well as listening to proprietary channels to hear what the community has to say and evaluate appropriate or necessary responses.

2. Respond: Respond quickly when appropriate.

3. Route: Tell the right stakeholders in the company what’s happening, this can range from Customer Service, Legal, Product Management, Product Marketing, PR, Marketing, Bloggers, or forums moderators.

4. Observe: Community Management often means remaining a silent observer, learning from what’s being said or letting the community speak for itself when necessary.

5. Inform: Through continued listening, responding, summarizing and feeding back to the team, the community manager is in a unique position to provide insights that shape ongoing planning and strategy.

Specific Tasks:

·   Maintaining a regular schedule to log on to and provide responses to relevant social communities.

·   Creating planning materials such as a Content Calendar that provide a road-map and schedule for when copy and other creative assets will be posted, and remains on-strategy with the brand’s online and offline activities.

·   Providing regular reporting and insights based on the activity on or in our social communities as well as learnings from social media monitoring on the brand and/or campaign.

·   Work with creative and strategy teams to inform and shape future online planning, creative assets, social media activity, and brand strategy.