COPYWRITER II

Primary Objective(s)

The primary responsibilities of the Copywriter II are to produce marketing-focused Web copy for law firms. Copywriters must be able to effectively interview clients, have some knowledge of the legal market, and an understanding of search engine optimization (SEO). In addition, copywriters must work cross-functionally with search engine marketing consultants, designers, and project managers to produce effective Web sites and meet project deadlines.

Division/Group/Role

FindLaw (www.findlaw.com) is the leading provider of online legal information and solutions for the legal community, professionals and consumers

Key Responsibilities

- Production
- Write unique and effective search engine optimized content for FindLaw customers, producing a minimum of 26 pages of Web content a week
- Interview attorneys to gather information that is relevant to marketing their law firms marketing strategy and their legal practice areas
- Perform edits & revisions related to content written by working with copyeditors, project managers and the FindLaw customer
- Understand and follow department workflow procedures
- Develop and maintain a strong knowledge of general marketing and Internet search engine marketing principles through training, review of literature, self-study and application
- Develop and maintain a working understanding of legal practice areas

- Strategy
- Work with the Content team to understand and provide input on best practices for Subscription Services Content teamQualifications, Experience, Knowledge and Skills

Minimum Qualifications

- JD strongly preferred

Experience

- 1-2 years of professional writing experience in marketing, communications or similar field required

Knowledge

- Basic Search Engine Optimization (SEO) standards preferred
- Familiarity with AP style preferred

Skills

- Strong written and oral communication required
- Strong conceptual/problem-solving skills
- Ability to understand Internet marketing needs and to provide appropriate creative responses to those needs
- Ability to work proactively and effectively within a fast-paced, complex, and dynamic environment
- High level of self-direction, self-motivation, and energy
- Proficiency in Word required

At Thomson Reuters, we deliver intelligent information quickly and efficiently, so professionals have knowledge to act. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare, and media markets, powered by the world's most trusted news organization.

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 50,000 colleagues in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, gender, national origin, religion, sexual orientation, disability, age, or any other protected classification under country or local law. Thomson Reuters is an Equal Employment Opportunity/Affirmative Action Employer.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit careers.thomsonreuters.com.

More information about Thomson Reuters can be found on thomsonreuters.com.

According to the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has been met for the fiscal year 2011 (October 1, 2010-September 30, 2011.)