Overview: Haberman is a Minneapolis-based media and marketing firm whose mission is to discover, develop and tell the stories of pioneering organizations and individuals who make the world a better place. We seek a Digital Advertising Strategist/Digital Connection Planner who is proficient in interactive marketing and can support a variety of interactive advertising-based activities. This individual should be both knowledgeable and curious about creating holistic online experiences on behalf of clients.

Haberman boasts a rapidly growing interactive department, and this position will serve a key role as this group continues to expand. This individual will work directly with the agency’s Interactive Director and account teams to develop creative and effective campaigns/strategies that benefit our clients and our world. A sampling of campaign themes include fighting diabetes, supporting family farms, and recruiting the next generation of educational leaders in Minnesota.

Responsibilities:

·     Develop, plan, implement, report and analyze digital advertising campaigns in various online outlets.

·     Manage digital advertising projects in partnership with a variety of internal team members, including design and professional services colleagues

·     Identify, recommend and implement new landing pages for A/B testing on search engines and oversee the process (with outside partners)

·     Create strategic roadmaps for lead generation and e-commerce growth incorporating tactics of search and social media

·     Build relationships and become a trusted advisor in the area of online advertising

·     Summarize and communicate the status of all campaigns with internal and external teams

·     Manage and assist in the preparation of interactive communications materials for clients, including researching, producing and/or editing content such as plans, content grids, personas, etc.

·     Research, implement and maintain both new and existing search engine optimization efforts for clients

·     Research, gather and analyze relevant information to support clients’ interactive marketing campaigns

·     Share digital advertising trends and opportunities with internal team and clients

Experience/Skills Required:

·     3-5 years experience with direct SEM, campaign promotions, A/B testing and bid management

·     Interactive or marketing agency experience a strong plus

·     Ability to lead and support interactive campaigns/programs and planning for consumer and B2B clients and generate measurable results

·     A firm understanding of interactive marketing and online media strategy

·     Solid knowledge of metrics and results-driven optimization

·     Google Certification is a nice-to-have related to - Google Adwords, Google Display, and/or Google Analytics

·     Experience utilizing PPC management and website analytics tools and generating reports

·     Experience in developing and executing SEO plans

·     Intellectual curiosity and analytical focus; up-to-date knowledge of current events and interactive trends

·     Ability to communicate clearly and succinctly in a variety of communication and presentation settings

·     Healthy sense of humor and out-of-bounds creativity

·     Solid writing skills

·     Tremendously organized with outstanding time management skills

Contact: Send resumes to Stacy Helseth, stacy@modernstorytellers.com. Please reference MIMA in your cover letter.