Mima

Minnesota Interactive Marketing Association

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Digital Content / Copywriter Antenna  

 

The Digital Content Writer will be responsible for writing content from scratch or improving already existing content, focusing mainly, but not limited to factual product information, features and benefits and basic company information.

Additional responsibilities will include assisting in developing processes and training to deploy to a large community of marketing professionals, working with content manager and product information management teams to ensure information is archived for future needs and creating alt-text, descriptions and tags for product images.

Required Skills:

Exceptional written communication skills

Understanding of SEO practices and incorporating key words and meta tags in online copy

Experience with internet writing styles

Strong Research and organizational skills

Ability to manage multiple projects across several internal departments

Desired Skills:

Basic understanding of XML and HTML

Basic Adobe Photoshop skills

Prior experience writing web content, promotional content and technical articles

Understand of Internet marketing

Education:

Four-year college degree or higher with major in English, Marketing, Communications or related field