Imation is a leading global developer and marketer of branded products that enable people to capture, save and enjoy digital information.

Our world-class portfolio of digital storage products, audio and video electronics, and accessories reaches customers through a powerful global distribution network. The goal is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value.

Imation Corp.'s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" and the XtremeMac brand, the top name in innovative accessories for iPod, iPhone, and Apple TV. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. 

The Global Digital Marketing Analyst is responsible for establishing tracking and analysis of digital marketing metrics.  This includes, but is not limited to analysis and tracking of website traffic and activity, lead nurturing platform activity and scoring, marketing campaign effectiveness and ROI analysis, measurement and tracking of SEO, SMM and SEM, and social media listening analysis. 

The Global Digital Marketing Analyst is expected to be a leader that will build and shape digital measurement and tracking activities within the company.  In conjunction with the Global Digital Marketing Manager, this person will support internal education and keep the organization abreast of emerging trends and opportunities and will produce value added analysis and insights to help drive the business. The successful candidate will have deep experience in measurement and analysis using a variety of multivariate analytical methods. 

Responsibilities: 

• Drive the vision and thought leadership on which digital marketing activities to measure and develop the processes to collect and analyze the data
• Establish reporting mechanisms and dashboards that clearly communicate progress and effectiveness of tracked entities and activities
• Work effectively in a cross-functional and global environment to build creditability and trust with key internal stakeholders
• Provide insight and analysis to business leaders and demand generation specialists to aid in refining and improving marketing programs and processes
• Measure and provide direction for improvement of Social Media Marketing, Search Engine Marketing and Search Engine Optimization
• Source and operate key tools and software that will add capability and value to measurement activities
• Leverage social listening tools to provide direction to marketing managers, demand generation specialists and executive leadership
• Develop best practices and recommendations for additional measurement dimensions to support global marketing activities

Qualifications: 

• 5+ years of experience in establishing measurement systems for marketing processes and campaigns
• BA/BS degree in statistics, math, one of the social sciences or similar is required; Advanced degrees is strongly preferred
• Hands on experience with multivariate analytical techniques and advanced statistical modeling
• Self-motivated, directed person; ability to build strong, lasting business relationships
• Ability to work effectively in a matrix management organization
• Proven history of managing complex measurement projects and conducting advanced analysis

Competencies: 

• Leading Courageously
• Creating Alignment
• Strategic Thinking
• Decisiveness and Judgment
• Drive for Results
• Creativity and Change 

Imation takes pride in providing employees a great work environment, but even the best job is only a part of your life. Imation has a pay for performance culture where strong contributors are rewarded for the value they add to the company. We offer a competitive benefits program, our benefit contributions are equal to almost 40 percent of your pay. Benefits include: Medical, Dental, Vision, Short-Term and Long-Term Disability, Life and AD&D Insurance, Legal Services, Reimbursement Accounts, Tuition Reimbursement, 401(k) match and a generous Paid Time Off Program.