Creatis is recruiting a Digital Product Management Analyst for a retail client. Please contact Stephanie.Henneman@Creatis.com if you are interested.

Assignment Description:
-Provide analytical support including guest behavior insight, site monitoring, dashboard creation, production and analysis, ad hoc projects for our Mobile Channel Planning team and other partners.
-Identify relevant metrics and KPIs to measure our efforts and quantify success as well as create the necessary reporting to provide exposure.
-Proactively leverage web analytics to identify opportunities for improvement in our mobile (mobile site, apps, etc.) channels as well as across multiple channels.
-Derive and communicate viable recommendations for digital product enhancements/tests based on an approach balancing analytics, guest experience and usability, feasibility, and profitability potential.
-Reliably forecast results trends, and test outcomes potential. (e.g.: lift, financial effect, conversion, etc.)
-Participate in building business cases for D&D products and initiatives.
-Manage day-to-day relationship with our corporate analytics team (GDAS) and ensure alignment with their recommendations and best practices.

Skills Required: Bachelors degree in Marketing Sciences, Business, Economics, Finance, or Statistics.
-2-5 years related work experience in online/interactive media, including mobile platforms (iOS, Android, apps and sites); direct and database marketing a plus.
-Strong analytical background, critical thinking, and business savvy
-Demonstrated success in retrieving insight from data and formulating findings and recommendations.
-Familiarity with web data, traffic, eCommerce, navigation/path analysis, search, and testing methodologies.
-Experience with Omniture SiteCatalyst and Insight, as well as other solutions such as tealeaf, Foresee, etc.
-Proficient with Microsoft Office, expert in Excel.
-Thrive in a very hands-on and self-directed environment.