Digital Strategist (Manager), Proof Integrated Communications, Minneapolis

At Proof, we think differently about our clients' business than many agencies do.

Our unique experience has taught us that business—whether it's the business of encouraging people to try a product, take a specific action or even support a particular candidate or issue—is about relationships. That's why the work we do is aimed at helping our clients connect with and catalyze the people who matter most to them. It's work that doesn't just create feeling—it produces action.

We use research to make sure we start with what's true (not just what we think or hope is true). Then we draw a line straight to what our clients want to achieve, and forge a way forward that enables them to meet their most important challenges. But the bottom line is that our work connects—creating relationships that produce results.

Proof is a member of the Burson-Marsteller family of brands which in turn is part of Young & Rubicam Brands, working as partners for some of the world's strongest brands. This means we can take advantage of Burson-Marsteller's global footprint and our integrated sister companies, to provide a full suite of communications services. Proof produces everything from online advertising to print ads, and everything from websites to radio spots.  Our expansive client-service capabilities are enhanced by Young & Rubicam Brands' membership in WPP plc, the world's most comprehensive communications services group.

Position Overview

Proof Integrated Communications, Burson-Marsteller's digital practice, is searching for an experienced digital strategist in the Minneapolis/St. Paul area with 6+ years of interactive marketing experience.  Background should include strategy, account planning and/or project management with general understanding of web analytics, usability and what drives online consumer behavior in CPG space.  This position requires heavy client contact, relationship building and new business identification/growth.  Overall, the person in this role will have the opportunity to lead innovative digital programs for Fortune 500 brands.

Responsibilities

• Ability to understand the dynamics of a client's business and the category in which it operates
• Provide clients with ongoing strategic counsel on digital best practices and tactics that align with brand objectives/goals and overall business
• Lead digital strategy & planning for assigned brands, which will include tactics for website, social media and mobile properties
• Uncover digital insights and provide thought leadership in a collaborative-integrated environment with client and partner agencies
• Perform ongoing evaluation of client digital environment including web analytics, CRM data, client business objectives, and competitive landscape to identify unique market opportunities and threats
• Collaborate closely with internal account/project management team and other practice areas with company to ensure successful project handoff and work is appropriately positioned for long-term success
• Contribute to and/or lead new business development, recruiting, team skill development, and digital learning initiatives

Qualifications

• Must have 6+ years experience in digital/interactive marketing at an agency or client-side (with 2+ years of agency side experience in a strategic role)
• Bachelor's degree in marketing, advertising, PR or communications
• CPG experience preferred (retail experience nice to have, but not required)
• Solid client and account management experience – especially with expertise developing strategic creative solutions/recommendations and plans/tactics for Fortune 500 clients
• Knowledgeable of SEO/SEM
• Familiar with digital project lifecycle including user research, creative design, information architecture, usability testing,  front and back end development 
• Understanding of CRM, consumer behavior and loyalty programs
• Strong project management, strategic planning and writing skills
• Able to communicate clearly and present conceptual creative/technical strategies, trends and metrics
• Able to multi-task, collaborate, and work autonomously
• Must be willing to travel and be onsite with client 
• If you are a fit for this role and want to learn more - email me today!
• ashley.greene@bm.com

Burson-Marsteller is an Equal Opportunity Employer, EEO, AAE, MFDV