Quayside Publishing Group is seeking an inspired and energetic Director of Marketing to lead a core team of in-house and freelance marketing managers in creating, planning, and implementing dynamic and innovative marketing strategies and promotional campaigns for Voyageur Press, MVP Books, Creative Publishing International, Motorbooks, Zenith Press, and Cool Springs Press frontlist and backlist books as well as e-books and other products. The campaigns will have an emphasis on creatively reaching end-consumers through traditional press and media, online, social-networking, and enthusiast media outlets to drive sales through traditional, online, and specialty retailers.

This individual will work closely with publishers, editors, and authors to oversee the development and implementation of advertising, gain book reviews, build buzz, set up author events, and create collateral materials to support a variety of marketing activities. Foster increased sales and visibility for Quayside products and initiatives.

Primary Responsibilities:

1. Direct a team of in-house marketing managers, working closely with publishers, to strategize, plan, and implement innovative marketing campaigns for individual titles and overall lists.
2. Create, direct, and oversee marketing plans with specific goals covering books on subject from music to sports; country living and farming; cooking; crafts to home improvement; transportation to history. These plans shall be designed to generate sales, build brand awareness, and maximize exposure to the target audience through online, print, broadcast, and other channels.
3. Develop creative and strategic initiatives to expand the online presence of our products, authors, and brands in social media and other enthusiast-based communities, and maintain a thorough network of contacts within the relevant subject areas.
4. Reach out to enthusiast groups and organizations to promote our books and lay the groundwork for special and bulk sales.
5. Lead the production of creative press releases, media kits, and supplemental marketing content.
6. Research, negotiate with, and manage outside freelance publicists, as needed.
7. Analyze and report on the results of marketing initiatives and their impact on sales on a daily, weekly, or monthly basis, as appropriate.
8. Manage budgets, schedules, and priorities in support of these initiatives, taking into account the appropriate level of resources, target audience, type of media, materials, and associated events.
9. Communicate regularly to the company on marketing initiatives, developments, and accomplishments and work with National Account and Specialty Sales Reps to ensure customers are informed of publicity and marketing activity that might support sales efforts in the various channels.

Relationships:

1. The marketing director will report to the group publisher (primary) and imprint publishers (secondary).
2. The marketing director will directly supervise the in-house team of marketing managers.

3. The marketing director will have personal contact on a day-to-day basis with the Voyageur Press, MVP Books, Creative Publishing International, Motorbooks, Zenith Press, and Cool Springs Press publishers, editors, authors, and media contacts.

Requirements:

Skills, Knowledge, and Abilities.

Strong leadership, management, and communication skills.

Experience in national media penetration to both traditional media outlets and direct-to-consumer marketing.

Highly creative with an ability to conceive of new and innovativeapproaches to marketing.

Superior written and verbal communication skills.

Highly organized and detail-oriented, with time-management and multi-tasking skills, and ability to set and meet deadlines and budgets.

Strong negotiation and problem-solving skills.

Thorough knowledge of media, public relations, and publicity organizations and/or book publishing.

Self-starter with ability to follow through and execute efficiently.

Willingness to learn and adapt as job and/or organization change.

Understanding of and appreciation for enthusiasts and enthusiast

publishing.

Computer skills, including familiarity with spreadsheet, word

processing, database, and desktop publishing programs.

Willingness to travel to trade shows or conventions as needed.

Experience / Education Requirements

 8+ years’ experience in marketing of enthusiast or consumer-based products.

Bachelor’s degree, preferably in marketing, communication, or business.

.

 Quayside Publishing Group offers a competitive salary, generous benefits package and 401k with company match.

Full time benefit offerings may include:

Paid Vacation             

Paid Sick Time

Personal Time Off      

Holidays

Medical Insurance      

Dental Insurance         

Life Insurance            

Voluntary Life Insurance

Short Term Disability  

Long Term Disability

AD&D                        

Flexible Spending Plans (Health, Dependent Care, Commuter)

401(k)                         

Roth 401(k)

The Quayside Publishing Group represents a dynamic group of imprints dedicated to providing quality and excellence to its readers. Each imprint embodies the breadth and scope of its specialty topics. Quayside encompasses Creative Publishing international, Fair Winds Press, Quarry Books, Quiver, Rockport Publishers and MBI Publishing.

For consideration, please submit your resume and cover letter to hr@quaysidepub.com.