E-commerce Program Manager

Bellacor is a widely recognized specialty Internet retailer focused on lighting and home furnishings.  Bellacor has been awarded the Internet Retailer Top 50 and is a Top 500 web site. 

Responsibilities:

Responsible for managing, developing and implementing the marketing strategy to maximize revenue and profitability through the paid search channel (Google Adwords & Bing Ad Center programs). Manage regular reporting and updates and identify areas of opportunity.  Manage, create budgets for, forecast and drive P&L for channel.

Primary Functions

• - Develop successful SEM strategies and identify new opportunities to maximize profitable growth
• - Drive and increase search engine traffic by developing and implementing SEM strategies
• - Partner with necessary teams to optimize website to achieve maximum search engine effectiveness
• - Post-click optimization through landing page testing user flow behavior and analysis
• - Develop action plans through tracking and analyzing key Indicators
• - Monitor the execution of both keyword expansion and delivery, as well as ad grouping, ad copy and tracking
  Knowledge, Skills and Abilities:
• - 2-5+ years managing large complex SEM/SEO campaigns
• - Proven ability to develop and obtain aggressive revenue and profit goals
• - Extensive knowledge of analytics/reporting tools (Omniture, Google Analytics) and Excel
• - Experience analyzing large datasets to gain insights and drive business decisions
• - Proven results oriented track record in e-commerce or online marketing
• - Proven ability to plan and organize major marketing programs
• - Well versed in all online media: SEM/SEO, online advertising
• - Strong communication skills; external, internal collaboration and negotiation
• - Strong analytical and critical thinking skills
• - Well organized with attention to detail and ability to follow-through
• - Passion for the Internet
  Education and Experience Required:
• - Requires a bachelor's degree or higher in Marketing, Economics, Computer Science, Finance or Communications
• - Must have a minimum of 1 years of online marketing experience

Email your resume to jobs@bellacor.com