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Minnesota Interactive Marketing Association

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Email Marketing Specialist - Contractor - Life Time Fitness Life Time Fitness  

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Life Time Fitness

The Email Marketing Specialist is responsible for the day-to-day, hands-on execution of email marketing programs in support of company and business unit objectives. This includes ownership of the setup, maintenance, and quarterly review of reoccurring and triggered email communications. Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of Life Time Fitness email campaigns in collaboration with the Email Marketing Manager. This position is six months in length with opportunity to extend and/or be considered for full-time opportunities as the business may allow. Examples of Work Performed: * Responsible for building email campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns. * Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns. * Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required. * Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns. Education: * Four-year college degree or equivalent combination of education and experience Experience: * 2 years of HTML * 1 year of Adobe Photoshop * Experience with email tools (NCR, Exact Target, etc.) highly desired * 1 year of hands-on experience in email campaign building and list selection preferred