Job Purpose/Role

The purpose of this position is to manage and coordinate strategy, content, and integration of interactive marketing for the US Marketing efforts in order to drive user goals and business objectives. The manager will work with the Senior Director, US Marketing, Senior Manager US & Interactive Marketing, members of the US Marketing Group including various US OE representatives and the AZLife Interactive Marketing team. and serve as a liaison to Group Market Management (GMM), IT, and the designated interactive agency. The Manager of US Marketing will be accountable for executing and coordinating the curation and development of content to further support and drive the overall US Marketing strategy and will be responsible for key online metrics stemming from utilization of interactive assets (content, functionality, tools, etc.)

This is accomplished by working across US OEs, business lines, and communications channels to integrate interactive into the overall marketing mix and generate and share relevant content.

Key Responsibilities

Execution, testing, optimization

- Provide thought leadership for marketing projects

- Oversee testing for multiple solutions when possible

- Optimize marketing and digital presence to improve results

- Interface with team responsible for review and analysis of user interactions with marketing content and communicate insights

- Manage dashboards for US Marketing

Communications & Content

- Integrate, create, and manage interactive (digital) content and material

- Maintain ongoing communication and integration with AZ Life

Interactive team

- Create and manage ongoing communications with constituents

- Present strategy and results up, down and across the enterprise

- Effectively influence internal and external stakeholders (with help of leadership team)

- Negotiate when appropriate

- Participate in cross-enterprise initiatives

Development and administrative

- Research interactive marketing trends

- Cultivate professional skills

- Email and telephone

- Meetings

Key Requirements/Skills/Experience:

Behavioral Competencies:

- Technical aptitude and problem solving skills required

- Strong attention to detail, ability to work independently and handle multiple tasks

- Excellent communication skills both verbal and written

- Proven ability to handle a changing workload

- Information seeking

- Strategic

- Innovative and forward thinking

- Results Orientation

- Effective organizational skills and ability to prioritize tasks

- Ability to work within a highly matrixed organizational structure

- Ability to be collaborative as well as a strong self-starter and individual contributor

- Strong interpersonal and relationship management skills

Business Competencies:

- Experience in the financial services industry preferred

- 4+ year marketing experience with interactive marketing experience included

- Ability to articulate ROI of interactive marketing

- Strong writing and content development skills

- Basic understanding of web analytics

- Knowledge of interactive project life cycle management

- Experience managing projects end-to-end

- Mobile and social marketing experience preferred

- Strong business development experience on- and offline

- Competitive analysis skills

- Business presentation skills: influence up, down and across the enterprise

Education:

- 4 year degree required

If you are interested in learning more about this exciting opportunity, please email the recruiter directly at: tarrah.schultz@allianzlife.com.