Associate or Sr. Associate Interactive Media Planner

Job Description: In this role you will focus on advancing General Mills performance through interactive shopper marketing. We are looking for an experienced, strategic interactive marketing professional to advance shopper marketing unlocking growth across our portfolio of brands. If you are energized by interactive and shopper marketing, this is an opportunity for you!

Job Responsibilities:

Strategic Planning

• Set and advance strategic roadmap to accelerate growth

• Create annual plans delivering key business objectives for internal and retail partners

• Advocate for use and inclusion of interactive elements in shopper marketing plans

• Build and manage shopper targeted campaigns delivering positive, quantifiable impact

• Campaigns integrate paid media, social, and activate / create owned assets

• Analyze performance and make strategic recommendations to improve future efforts

• Oversee multi-million dollar budget

Partner Leadership & Management

• Provide leadership to agencies to deliver interactive shopper targeted campaigns

• Help build agency relationships and forward approach for shopper marketing

• Cultivate relationships with key partners including media and data providers

Education & Training

• Seek opportunities to educate key stakeholders about new interactive shopper marketing practices and technologies

• Identify, share, and apply best practices via strong external focus on competition, agencies, and successful interactive efforts

• Stay in-tune to emerging interactive technology and techniques to inform future plans

MINIMUM QUALIFICATIONS:

The successful candidate is a highly motivated professional with a B.S. or B.A. degree with strong marketing, communication and analytics skills. Proven track record of delivering interactive media plans with 2-3 years experience. Consumer packaged goods and shopper marketing experience preferred. Candidate should have a strong grasp of business strategy and the ability to manage multiple projects simultaneously. Exceptional organization, presentation, and communication skills are required.

Location: Minneapolis, MN, US

If interested please send me a copy of your: gregory.reecy@genmills.com