proximity Minneapolis

Job Description & Core Responsibilities

 Interactive Strategist

Who is Proximity Minneapolis

 We are part of a worldwide network of interactive agencies aligned with BBDO in 62 countries including BBDO in Minneapolis. We enjoy the benefits of a small and nimble agency along with the resources and reach of a global network. We solve complex business problems with a simple strategy: enable individual consumers to change their behavior by applying our digital expertise, our consumer insight and our imagination.

What will you do as a Interactive Strategist

The Interactive Strategist works alongside Account Planning, Account Management and the Creative team to develop digital strategies for our client’s brands. They will bridge non-digital media, emerging technologies and new media to create relevant and engaging experiences for consumers. Because the world is ever-changing, the ideal candidate is ever-curious. They’re able to stay on brief while breaking the rules.

Responsibilities and abilities we’re seeking

 • Craft digital strategies, in the context of a brand strategy

 • Lead content strategy and supervise community managers

• Lead measurement plans and be the bridge to the analytics team

 • Be the voice for the online consumer, ensuring solutions we create are relevant, friendly and intuitive

 • Identify engagement strategies and participate in solution development

 • Expertise in social and mobile: engagement, content creation, monitoring and measurement

• Knowledge of traditional media and how to augment its effectiveness with digital solutions

 • Stay abreast of trends and innovations in the digital space, as well as in the consumer’s world

 • Contribute meaningfully to the agency’s knowledge base

• Write client facing, professional points of view and presentations

 • Communicate with lots of different people—account, creative, media, developers, clients, vendors

• Strong interpersonal/team skills to collaborate across disciplines, as participant and leader

• Be a savvy time manager and juggle many initiatives at once

 What You Can Expect

• To be challenged

 • To be respected and to have fun

• To be given the means of professional development

Please provide a resume or relevant links to renee.rausch@bbdo.com.

Proximity Minneapolis is an Equal Opportunity Employer.

 The Company’s policy is that no job applicant or employee shall receive less favourable treatment than another on the grounds of sex, age, marital status, race, religion, creed, nationality, ethnic or national origin, or sexual orientation

 Location: http://tinyurl.com/proximpls