Fredrikson & Byron, one of the Upper Midwest’s largest business and trial law firms, has an opportunity available for a Marketing Technology Coordinator.  

This position maintains and executes the Firm’s marketing technology strategies and tools, with particular focus on CRM, email marketing, website and social media.  The position focuses on utilizing the firm's marketing technology systems to attain marketing objectives, enhance strategies as well as consider more efficient and effective methods of performing tasks.  In particular, this coordinator will focus on monitoring and reporting on marketing technology objectives as well as implement training models and best practices.

The Marketing Technology Coordinator is a full-time position reporting to the Marketing Technology & Business Development Manager and responsibilities include:

• Proactively coordinates the development of the firm’s website architecture, content management and continual integrity. Including upgrades, redesigns, working on developments of new pages and other website developments, provides training and monitors the analytics that measure the effectiveness of the marketing tools.
• Works with managers and practice groups to determine how the firm can maximize email marketing and other marketing technologies to connect with clients and market firm services.
• Works with marketing team and practice groups to take full advantage of the firm's CRM and provides CRM training and best practices across the firm. 
• Researches trends on innovative methods for utilizing technology to present marketing information to clients and prospects.
• Monitors key competitor websites and the firm’s social media presence and profile.  

Qualified candidates will have strong writing skills and at least three years experience working with various forms of marketing technologies.  Preferred qualifications include experience providing training to high performing professionals and establishing reporting metrics.  Experience providing assistance in modification and development of multimedia capabilities as well as working knowledge of HTML, CSS, WordPress, and/or Adobe Suite is a plus.

Interested candidates please send resumes and salary requirements to Jennifer Larson at Fredrikson & Byron, P.A. 

Fredrikson & Byron offers a highly competitive salary, benefits package and excellent work environment.  Fredrikson & Byron, P.A. is an Equal Opportunity Employer.