Mima

Minnesota Interactive Marketing Association

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Mobile Planner  

OVERVIEW:
 
This position will assist in the development of CMW’s mobile service offering and delivery capabilities, with focus on the US market. This position will support the pursuit, development and launch of new mobile campaigns to include planning, development, testing, and measurement. 
 
 
RESPONSIBILITIES:
 
·      Works to develop a strategic approach to all mobile channels that will meet client objectives
·      Leads or contributes to the development of the recommendation documents
·      Responsible for ensuring the program is developed utilizing the right resources
·      Manages cross-departmental issues/questions regarding campaign execution, budget throughout campaign, performance analysis and communication including reporting, status report presentation to client, optimization recommendations
·      Manages in-market campaign optimization and updates, including but not limited to content, budget, mobile channels, strategy issues and/or general questions
·      Contributes to the development of mobile strategies and tactics to sell through to our clients
·      Interface with clients, internal departments and mobile technology vendors on a daily basis to manage programs and relationships
·      Researches and recommends technologies and partnership opportunities
·      Serves multiple clients across various industry verticals
 
 
QUALIFICATIONS/KNOWLEDGE/SKILLS/ABILITIES:
 
·      BA/BS in marketing, business, technology, and/or related field of study
·      Expansive understanding of marketing concepts, interactive, mobility and technology (2-5 years)
·      Experience within a marketing agency or working with one (2-5 years)
·      Strong ability to multi-task and manage time and deadlines
·      Ability to work independently as well as part of a team
·      Skill in organizing and prioritizing work
·      Good communication skills and interpersonal relationships
·      Strong analytical and communication skills and proficient with managing numbers
 
Prefer:
·      General knowledge of interactive and/or mobile marketing
·      Ability to learn new technologies and software packages quickly
·      Experience with e-commerce principles or CPG, retail, automotive, financial or travel industries
 
 
Click on the link below to apply for this position:
 
https://home.eease.adp.com/recruit/?id=789131