TopRank® Online Marketing, a fast-growing Minneapolis-based Online Marketing agency, is hiring an Online Advertising Specialist to join an enthusiastic team to achive results for the clients we serve.

The ideal candidate for this position should be obsessed with conversion, passionate, and an ambitious web marketer with a proven track record of growing online businesses using online advertising - both through traditional and social media channels.

You must be able to develop & structure campaigns, draft copy, report, analyze and implement recommendations based on analytics data for multiiple clients - with a keen attention to details.

To apply, please email your resume to hr@ toprankmarketing.com and put "Online Advertising Specialist" in the subject line.

Essential Functions

Key responsibilities will include:

 - Audit, create and manage online advertising campaigns for an entire book of clients, including:

o PPC

o Social Meda Management

 - Recommend and execute a comprehensive plan to ensure campaigns are reaching objectives in terms of total inquiries and cost per acquisition models.

 - Develop and structure all aspects of campaigns including, but not limited to:

o Campaign Management

o Ad Copy

o Landing Page Copy/Fulfillment

o Keywords

o Bid Strategy

o Reporting

o etc.

 - Weekly & monthly reporting with account management

 - Presenting in monthly meetings with clients on the effectiveness of each of their online ad campaigns by:

o Leveraging tools such as Google Analytics, Google AdWords, Website Optimizer and other social media reporting tools

o Preparing materials to present recommendations, status and activity to the Account Team

o Overseeing development of program strategies and analysis for clients

Qualifications

The ideal candidate for this position will have:

 - Proven experience impacting multiple client accounts (or in-house products/services) and achieving results on behalf of every client

 - Expertise in most of the following

o Understanding the psychology of a website's visitors through various industries

o Usability and design of high-converting webpages and sales funnels and how to implement for our clients

o Carrying out A/B and multivariate tests

 - Experience measuring and reporting on teh effectiveness of each clients' online ad campaigns through an in-depth understanding of:

o Analytics

o Paid Marketing

o Search Marketing

o Social Marketing

 - Project management

 - Motivating teams & mentoring others

 - Proficiency with Microsoft Outlook, Excel, PowerPoint & Word

 - Ability to have a keen focus on:

o Client service & satisfaction

o Detail and consistent ability to meet deadlines

o Processes

o Time management

o Quality, quality, quality

An understanding and or/knowledge of Online Marketing best practices and working within a collaborative agency environment will prove to be beneficial in the Online Advertising Specialist role.

Desired Qualifications
 - Bachelor's degree in Business, Marketing, Computer Science, Mass Communication or related field

 - Experience working with designers, copy writers, and technical staff to develop or maintain websites/landing pages

 - Previous client relationship experience

Benefits

 - Extremely competitive time off policy:

o 4 weeks annual paid time off

o 8 paid national holidays

 - Community care reimbursement program

o Up to 20 hours paid annually for approved volunteer community service work

 - Full-time employees are eligible for the following insurance benefits:

o Health - BlueCross/BlueShield

o Dental - Principal

o Life ($25K)

o Accidental Death & Dismemberment ($50K)

o Short & Long Term Disability

o IRA Retirement plan (3% corporate match)

o FlexSystem Plan - to apply pre-tax earnings towards personal expenses such as childcare & health care costs not covered by insurance