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Minnesota Interactive Marketing Association

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Online Marketing Analyst at Webtrends in SF or Portland Webtrends  

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Webtrends

DescriptionWebtrends is the global leader in analytics for web, mobile and social.  We inspire digital brands by providing them with the actionable insight needed for better relationships with their customers. We live firmly behind our corporate values:  Open, Innovative, Engaged, and Accountable.  Every day we look for new ways to drive innovation in every facet of our business and expect each member of the team to take personal ownership over their work, forming a unique opportunity to live, grow and learn in a highly collaborative and dynamic environment.  We don’t get caught up in the cogs of traditional corporate culture, which slow down the speed of progress.  It’s not about ego and job title; it’s about getting it done every day.  At the end of each day, we ask ourselves, “Did I make this a better place for my customers to do business and for my colleagues to work?”
 
Our Webtrends Ads team delivers the industry's most sophisticated Search Engine Marketing (SEM) and Facebook Marketing solution, providing clients with a strategic approach to managing their online advertising efforts. The Webtrends Ads team is currently recruiting an Online Marketing Analyst to continue our legacy of delivering superior customer care and performance results to customers.

As an Online Marketing Analyst, you will work closely with the Account Management team to develop and expand online marketing campaigns. 
 
Primary Responsibilities: 

  • Research, create and upload keyword lists for paid search ads.
  • Write compelling ad copy.
  • Design, target and place Facebook ads.
  • Implement advanced optimization settings.
  • Set up and maintain campaigns across all of the major search networks; Google, Yahoo!, Bing.
  • Work directly with internal teams in product development, engineering, marketing and sales to address client needs and requirements, manage a variety of projects and actively participate as a member of a small, highly cohesive and very interdependent team of e-marketing professionals.

Supervision:
This is an individual contributor position.
 
Required Skills:

  • 1-3 years of experience with SEM, paid search, ppc, online marketing, SEO and Facebook marketing.
  • Highly analytical, demonstrating meticulous attention to detail.
  • Above average communication skills, both written and verbal.
  • Well versed in internet applications, PC applications etc. A passion for technology and curiosity about web 2.0 evolution, applications, etc. highly beneficial.
  • Very high drive to succeed in a competitive, fast-paced, cutting edge market. You must be able to adapt quickly, manage without direction, and independently seek answers and solutions.
  • Excel expertise required.
  • Bachelor's degree, ideally in Marketing, Business or Economics or a related field.


Working Conditions:
This position can be located in our San Francisco, CA or Portland, OR office. Incumbent must pass background check.
 
Position Type:
Full-Time/Regular