Search Engine Marketing Specialist-Bloomington, MN
Rasmussen College

The Company:

An innovator of higher education, Rasmussen College is a career-focused, private college that specializes in offering the most in-demand degree programs in a highly supportive, student-centered educational environment. Rasmussen College offers market-relevant programs from the certificate and diploma level through the associate’s and bachelor’s level online and across its 22 campuses in the Midwest and Florida to more than 15,000 students. By combining its expertise in career development with high academic standards and with unparalleled student support services, graduates of Rasmussen College leave with the most up-to-date knowledge, the skills that employers look for, and the tools to succeed in their chosen field. Since 1900, the primary focus at Rasmussen College has remained constant: student achievement is of the upmost importance, the employer who hires its students continues to be a valued partner, and Rasmussen College is dedicated to being a primary contributor to the growth and development of the communities it serves. To our employees, we offer the opportunity to develop professionally in a forward-thinking, spirited and entrepreneurial growth environment; the opportunity to be part of creating a business, curriculum or program; and the satisfaction that hard work is rewarded with more than excellent salary and benefits, but also with the gratification that every Rasmussen College employee ultimately has a meaningful impact on our students, the businesses who hire them and the communities we collectively serve.

Reporting Relationships:

The Search Engine Marketing Specialist reports to the Online Marketing Manager. The Online Marketing Manager reports to the Director of Interactive Marketing.

Responsibilities:

The Search Engine Marketing Specialist is an extraordinary position for career-minded and goal-oriented individuals to experience an entrepreneurial, values-driven culture; a rapidly growing business driven by societal and educational trends; a robust and defined career path; and most importantly, the opportunity to positively impact the lives of aspiring students and their communities. The employee will leverage his/her experience in the field to manage all aspects of student marketing, including budgeting, planning, communications, and messaging strategy for Rasmussen College. The Search Engine Marketing Specialist will manage the execution of our organic search engine campaign and support the interactive marketing team with web analytics reporting and analysis. A key focus of this role will be to increase traffic to the college’s website and drive new student inquiries through the optimization of organic web content using strictly white hat strategies. Additionally, this role will be focused on finding new ways to scale content marketing insights, research and reporting through automation.

Additional responsibilities include:

• Identify and implement strategies for increasing site traffic through organic search listings through strictly white hat SEO tactics

   

   

• Analyzing website strategies and translating qualitative or anecdotal data into recommendations and tactics for revising the strategies

   

   

• Assist Online Marketing Manager in the creation and distribution of content marketing metrics, reporting, and analyses

   

   

• Partner with marketing and other college colleagues to identify opportunities and strategies for creating, optimizing and socializing organic web content

   

   

• Develop techniques and employ methods to streamline and/or automate aspects of interactive marketing insights, reporting, and analyses

   

   

• Researching and resolving HTML code and content, link architecture and navigation issues

   

   

• Work with Online Marketing Manager, existing business partners, and agencies to manage SEO campaign

   

Requirements:

A Bachelors degree is required, preferably in Business, Marketing, Economics, Mathematics or Computer Science

• Passion for and basic understanding of search engine optimization strategies and tactics

   

   

• An unquenchable thirst for learning new things and an insatiable hunger for self improvement

   

   

• 1-2 years experience in B2C marketing

   

   

• Basic understanding of Google Analytics, social media, and interactive marketing

   

   

• Solid analytical skills with the ability to solve problems and develop creative solutions

   

   

• Strong organizational, problem solving and presentation skills

   

   

• Mastery of Excel, including advanced data manipulation function

   

   

• Experience with APIs is desired

   

Rasmussen is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance status, veteran status, or sexual orientation.

Contact:

Submit your resume to corporaterecruiter3@rasmussen.edu