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Minnesota Interactive Marketing Association

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Search Engine Optimization (SEO) Manager (651) 552-5253  

For more information, contact:

Luis Martinez

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The Sportsman’s Guide (TSG) wants you to join the hunt!  Founded in 1970, we are a $300 million+ multi-channel retailer of sporting goods and general merchandise poised for tremendous domestic and international growth.  We are transforming into an e-commerce business both domestically and internationally, building our social media, and making strong advancements with new mobile commerce technology. 
 
Position Summary:
As the SEO Marketing Manager at TSG, you will develop and implement successful SEO strategies that will enhance search rankings and manage every aspect of the search engine visibility process for our websites.  You will be responsible for increasing and maintaining levels of inbound traffic from external search engines, work with editorial teams to improve existing content and to identify and optimize keywords.  The SEO Manager will monitor the efficacy of our strategies, review site analytics and prepare reports to determine the success of our marketing strategy.  With excitement for your area of expertise, you will also lead SEO projects with different level of management.
 
Responsibilities:
·         Provides SEO reporting and analysis for E-Commerce Marketing as needed for all TSG’s websites
·         Understands and utilizes SEO Best Business Practices on all TSG’s websites
·         Assists the internal IS&T department with SEO initiatives
·         Conducts competitive benchmarking, analysis and monitoring
·         Any other duties/responsibilities as assigned or requested by the Senior Manager of e-Commerce
Qualifications:
·         Bachelor’s Degree in Marketing/Business Administration/Finance or related experience
·         Minimum of 5 years of experience in SEO marketing
·         1+ years of managing SEO reporting and analysis
·         Proactive and results driven
·         Strong innovative thinking and strategic approach
·         Demonstrated effective leadership
·         Exceptional analytical skills
·         Excellent verbal/email communication skills
·         Proficient in Microsoft Office Suite, including Excel, Access and Power Point
·         Working knowledge with the following applications:  Google Analytics; Web Master Tools for both Google and Bing; SEOClarity; YourAmigo and Omniture is a plus.
 
The Sportsman’s Guide offers an excellent compensation/benefits package including medical, dental, 401(k), and merchandise discounts. For consideration, please submit your resume with cover letter and salary requirements via E-Mail to HR@sportsmansguide.com, fax to (651) 552-5258 or mail to:
 
The Sportsman’s Guide
411 Farwell Ave So
South Saint Paul, MN 55075
Fax 651-552-5258