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Minnesota Interactive Marketing Association

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Senior Content Manager - Interactive Marketing  

For more information, contact:

About Ameriprise

You give more, you want more

You've worked hard and now you're looking for a career that's as rewarding as it is challenging. Ameriprise Financial is a great place to find just that. With our corporate headquarters in Minneapolis and offices nationwide, we're America's largest financial planning company¹ yet we're also a supportive nationwide family of financial professionals. We're proud to be ranked as one of the "Best Places to Launch a Career" by BusinessWeek magazine.²

You provide the initiative; we provide the support to help you succeed. Thrive in our diverse and inclusive environment with award-winning training,³ career development and 360° support guided by accessible leaders. If you're talented, driven, and ready to join a team of professionals who work every day to help their clients plan for and achieve their dreams, you're ready for a career at Ameriprise Financial.

Ameriprise Financial is an equal opportunity employer.

¹ Based on the number of financial plans annually disclosed in Form ADV, Part 1A, Item 5, available at adviserinfo.sec.gov as of Dec. 31, 2008, and the number of CFP® professionals documented by the Certified Financial Planner Board of Standards, Inc.
² BusinessWeek magazine, September 4, 2008.
³ DALBAR Financial Intermediary Post-Sale Service Award 2007.

Responsibilities
* Content strategy: Work creatively with business partners and content providers throughout Ameriprise to gather existing offline content and prioritize the creation of unique online content. Translate new business strategies into online content strategy.
* Content syndication: Apply competitive, industry and consumer analysis plus digital emerging and best practices to identify new opportunities for how, when and where content is delivered to clients and consumers across multiple digital properties.
* Content mix: Lead development of strategies for what types of content are presented across multiple online sites – video, copy, interactive, pdf, etc.
* Content acquisition: Identify possible third party content providers and manage applicable external relationships.
* Thought leadership: Set online content standards and guiding principles and serve as a resource for educating business partners on content best practices.

Required Qualifications

* Senior level manager with 7+ years experience in digital content strategy, management, writing and editing.
* Candidate must be comfortable through entire content delivery process from strategy through approvals and implementation.
* Strong communication skills and ability to develop solutions and build consensus across multiple teams.
* Strong attention to detail and ability to work under tight deadlines as well as ability to drive own productivity and value to the firm in the time between projects.
* Experience building collaborative relationships to define and achieve organizational objectives.
* Demonstrated understanding of information architecture, interactive design principles, web usability, and online marketing and business needs.
* Bachelor's degree.

Preferred Qualifications

* Familiarity with site search, taxonomy, labeling, meta data, structured content, social media, multimedia, and SEO.
* Bachelor’s degree in English, Journalism or Finance or a related field; or demonstrated experience in financial services industry or similarly regulated industry.

If you are interested, please apply via:
http://bit.ly/o8i0RF