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Senior Marketing Manager, Online-Bloomington, MN
Rasmussen College  

The Company:

An innovator of higher education, Rasmussen College is a career-focused, private college that specializes in offering the most in-demand degree programs in a highly supportive, student-centered educational environment. Rasmussen College offers market-relevant programs from the certificate and diploma level through the associate’s and bachelor’s level online and across its 22 campuses in the Midwest and Florida to more than 15,000 students. By combining its expertise in career development with high academic standards and with unparalleled student support services, graduates of Rasmussen College leave with the most up-to-date knowledge, the skills that employers look for, and the tools to succeed in their chosen field. Since 1900, the primary focus at Rasmussen College has remained constant: student achievement is of the upmost importance, the employer who hires its students continues to be a valued partner, and Rasmussen College is dedicated to being a primary contributor to the growth and development of the communities it serves. To our employees, we offer the opportunity to develop professionally in a forward-thinking, spirited and entrepreneurial growth environment; the opportunity to be part of creating a business, curriculum or program; and the satisfaction that hard work is rewarded with more than excellent salary and benefits, but also with the gratification that every Rasmussen College employee ultimately has a meaningful impact on our students, the businesses who hire them and the communities we collectively serve.

Reporting Relationships:

The Senior Marketing Manager, Online reports to the Assistant Vice President of Marketing.

Responsibilities:

The Senior Marketing Manager, Online is an extraordinary position for career-minded and goal-oriented individuals to experience an entrepreneurial, values-driven culture; a rapidly growing business driven by societal and educational trends; a robust and defined career path; and most importantly, the opportunity to positively impact the lives of aspiring students and their communities. The employee will leverage his/her experience in the field to manage all aspects of student marketing, including budgeting, planning, communications, and messaging strategy for Rasmussen College.

Additional responsibilities include:

• Oversee strategy and management of PPC, PPI and Display media channels
• Set vision for functional area including improved buying, improved creative delivery, rapid expansion of testing platform, managing lead compliance, and lead treatment, including lead scoring. ID resources and plan to realize vision.
• ID cost savings including looking at in-sourcing activity currently managed by agencies.
• Work with program team to ensure professional relevance in PPI and PPC marketing channels.

Requirements:

• Five or more years managing lead generation activities. PPC and Display media experience is required. Lead buying through aggregators is a plus.
• A minimum of a BA/BS Communications, Advertising, Business or related field of study, MBA is preferred.
• Strong analytical skills.
• Experience working in a matrixed environment. Effective communication skills.
• Proven ability to think strategically and critically to synthesize and integrate data from multiple sources.
• Strong self-starter with proven project management skills.
• A commitment to maintaining the highest degree of business and personal ethics

Rasmussen is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance status, veteran status, or sexual orientation.

Contact:

Submit your resume to corporaterecruiter3@rasmussen.edu