Nina Hale Inc is a fast-paced and growing search engine marketing agency located in Minneapolis. Our team of 20 focuses on measurable SEO / PPC / Google Analytics directly with clients. We also partner with several agencies in town to provide SEO and SEM.

The senior search analyst is responsible for identifying the reporting and analytics requirements for a variety of PPC and SEO marketing projects. Working with account managers and search specialists, the search analyst will identify the reporting requirements, evaluate existing data and recommend solutions that meet the needs of our clients. This position will also involve consulting directly with clients to evaluate and improve existing analytics platform used within business. Improving web analytics reports, creating dashboards and evaluating data utilized to track SEO and PPC campaigns are primary daily responsibilities, as well as recommending tools to continue to evolve the analytics practice within the agency.

• Experience working with Google Analytics, Google Adcenter, Omniture, Webtrends and similar analytics software to create meaningful reports for marketing campaigns. Preferably certified with at least two of these sets of tools.
• Ability to use tools such as MS Excel and SQL to evaluate data quality
• Ability to work with team members to evaluate the reporting requirements of clients and create templates to be used in ongoing campaigns.
• Experience working with clients in a consultative capacity to improve reporting and analytics for ongoing marketing programs.
• 3-5 years of experience as an analyst
• Ability to understand client objectives and supporting key performance indicators, evaluate existing data and analytics and make reporting and analytics recommendations that provide actionable insights
• Assist in improving existing analytics platforms within the agency, and recommending tools to evolve our ability to optimize SEO and PPC campaigns.

Nina Hale, Inc is a Minneapolis SEO/SEM ad agency with 20 employees and over 90 combined years of search engine marketing expertise. We plan, implement, and measure SEO, PPC, and Paid Placement advertising campaigns for companies, and for agencies on behalf of their clients. We work with Blue Chip and True Blue clients. Search is complex and fluid. This is all we do; all day, every day.

If you’re interested in joining us please email a cover letter and resume to jobs at ninahale (dot com).

• Top-rate health plan (BCBS), paid 100% for individuals
• Immediately-vested 3% match IRA
• Work-life balance (average 40-45 hrs per week)
• Goofy, friendly, geeky, inclusive, and positive/supportive atmosphere (if you’re mean to or derogative of comrades or clients, you’ll be shown the door)
• Ongoing training opportunities, with strong possibility of at least one conference (SES, SMX, Pubcon, etc)
• Killer espresso machine