Please apply online at the UnitedHealth Group Careers website

Position Description: 

The OptumHealth Interactive Marketing team is looking for a Sr. Web Marketing Analyst to join our Eden Prairie based team.  Interactive Marketing is responsible for project strategy, management and execution of online initiatives such as building websites, driving traffic and measuring success.

Reporting to the Sr. Director, Interactive Marketing, this position will provide Interactive Marketing planning and support to businesses within OptumHealth, and will work closely with Communications, Marketing Planning and Marketing Operations across the organization. 

Primary Responsibilities: 

Project Management and Subject Matter Expertise in the following areas:
·         Web Development
·         Website Optimization
·         Web Analytics
·         Content Management Systems
·         Search Engine Optimization
·         Paid Search
·         Display Advertising 

OptumHealth is part of the family of companies that make UnitedHealth Group one of the leaders across most major segments of the US health care system.

OptumHealth helps nearly 60 million Americans live their lives to the fullest by educating them about their symptoms, conditions and treatments; helping them to navigate the system, finance their health care needs and stay on track with their health goals. No other business touches so many lives in such a positive way. And we do it all with every action focused on our shared values of Integrity, Compassion, Relationships, Innovation & Performance.

At OptumHealth, you will perform within an innovative culture that's focused on transformational change in the health care system. You will leverage your skills across a diverse and multi-faceted business. And you will make contributions that will have an impact that's greater than you've ever imagined.

--Qualifications--

Requirements:  
·         4+ years of interactive marketing experience
·         4+ years of experience with content management tools
·         4+ years of experience with web analytics and search optimizations
·         Proficient user skills in MS Office applications including Word, Excel and Power Point
·         Project management experience in a corporate marketing environment is desired
·         Experience with conversion Optimization is preferred
·         Experience in Social Media Measurement/Engagement is a plus
·         CRM/Marketing Automation Platforms knowledge is strongly desired
·         Bachelors degree is required

Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. In addition, employees in certain positions are subject to random drug testing.
 

Please apply online at the UnitedHealth Group Careers website