Search Engine Optimization
The Search Engine Optimization (SEO) role will focus on 3 key areas: Organic Search Optimization, SEO with new sites, and ongoing SEO. In each of these areas, this position will need work with teams to complete analysis, improvements, and optimization. Detailed below are the more specific activities and skills needed for each area.
Key Activities:
• Conduct SEO analyses, report results, recommend improvements to client's business units
• Assist in key word discovery & expansion and on-page improvements
• Ensure SEO is integrated into new site development and revisions
• Identify, generate and monitor inbound link initiatives via social media and PR
• Select and use search marketing tools and technologies
• Work closely with interactive analytics staff
• Write search engine optimized copy
• Work with marketers to identify and develop compelling

Interactive Marketing Metrics:
Coordinate and manage interactive-marketing measurement, analysis and improvement activities. Drive sales growth by improving customer behavior (purchase, referral, loyalty) on web properties from multiple sources of marketing data. Work closely with marketing and IT functions, outside partners/organizations, and regional/corporate stakeholders to optimize profitability from marketing investment.
Key Activities:
• Inspect marketing assets for correct implementation of web metrics collection code. Troubleshoot and provide corrective actions when necessary.
• Support implementation of web metrics code in the website development process. Represent and apply documentation and best practices of metrics code.
• Coordinate the measurement of interactive advertising placements, including PPC, email, display ads, social media and cross-channel tactics. Recommend marketing mix modifications based on portfolio management of interactive marketing.
• Coordinate the identification of clearly-defined success events (“conversion”) on marketing assets. Ensure that these events support critical success factors and Key Performance Indicators (KPI).
• Collect and document marketing KPIs. Ensure KPIs are supported with necessary measures and reports.
• Drive implementation of dashboards for key web properties. Analyze data/dashboards and compose insights for marketing optimization opportunities.

Requirements/Capabilities
• Expert knowledge of the fundamentals of Web metrics. Must have 1-2 years web analytics experience with previous experience/knowledge of Webtrends and/or Google Analytics, including strong understanding both functionally and technically. Previous experience (business and technical) with other web analytics packages a major plus.
• Working knowledge of web design, marketing and usability. Ability to apply Web analytics to other related domains and functions. Provide context, develop hypotheses, and make recommendations on how to increase web performance.
• Work well with IT-related job functions and processes. Understand and manage processes that ensure data accuracy. Capability to proactively monitor the analytics tool implementation, how site changes impact data collection, and working with IT roles to implement necessary changes. Specify and communicate technical requirements to IT clearly.

**Ability to read and edit HTML and JavaScript code to verify metrics implementation is correct**

• Previous experience working within an established digital advertising or marketing agency preferred.
• A proven understanding of SEO and SEM, email systems, ad serving methods and social media measurement.
• Proficiency in ecommerce reporting and KPI's

Please send resume with salary requirements to contactus@marcommdept.com

NO PHONE CALLS WILL BE ACCEPTED