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Shared Media Manager University of Minnesota  

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University of Minnesota

  • The Shared Media manager is a key member of University Relations' Marketing Communications staff, responsible for helping to strengthen and build the University's brand image and reputation. This person manages the shared media content and strategy for the university.
  • Shared Media
  • * Provide strategic direction for the University's shared media efforts as well as overseeing policy for other University social media accounts
    * Develop shared media policies for the University's official shared networking activities
    * Establish strong working relationships and regular contact with University shared media content providers
    * Serve as point person for shared media strategy and execution
    * Coordinate content with other University websites including the University homepage and the president's website
    * Research, plan and launch shared media accounts and efforts as needed
    * Manage student workers
    * Oversee shared media strategy to assure that all of the University's content finds expression on as many shared media platforms as possible
    * Present on the value of shared media to University stakeholders to build consensus
    * Consult on opportunities to combine shared media with traditional media and public relations efforts
    * Execute timing of content to ensure consistency in release dates and times with other communication methods
    * Manage day-to-day operations of shared media accounts including the University of Minnesota Facebook page, YouTube channel, Twitter accounts, Foursquare, Google+, and others TDB.

  • Campaign Coordination
  • * Work collaboratively with the Marketing Communications Team to assure brand consistency across all platforms in look, feel, functionality and consumer orientation
  • * Assist with the implementation of the University's brand with a focus on deploying University messages using shared media
  • * Serve as liaison with Public Relations to advise on shared media opportunities in media relations and internal communications efforts
  • * Serve as a liaison with the Office of the President and the Government and Community Relations teams


  • Brand Management
  • * Provide consultation with internal groups on use of shared media to ensure they comply with brand standards
  • * Serve on University Relations team to develop, promote, and assess effective shared media and multimedia strategies as they relate to overall marketing objectives
  • Content management
  • * Post content to the University's website and serve as backup for posting on President Kaler's website
  • * Establish strategies for combining shared media content with other online content for a shared approach to content management through the content engine project
  • * Assist videographer in appropriate ADA compliance with all multimedia content being used on websites and shared media  

 

  • Required qualifications
  • * Bachelor's degree in advertising, communications or journalism
    * 3-5 years progressively more responsible positions, preferably in a large, complex organization, to include coordinating multifaceted communications/marketing projects
    * 3-5 years marketing/advertising/public relations experience
    * Strong verbal/written communication skills
    * Ability to manage multiple tasks
    * Excellent interpersonal skills
    * Exceptional project management skills
    * Ability to facilitate work of various departments to accomplish common goals
    * Extremely detail-oriented      
  • To apply: employment.umn.edu/applicants/Central?quickFind=100924
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