The Company:
An innovator of higher education, Rasmussen College is a career-focused, private college that specializes in offering the most in-demand degree programs in a highly supportive, student-centered educational environment. Rasmussen College offers market-relevant programs from the certificate and diploma level through the associate’s and bachelor’s level online and across its 22 campuses in the Midwest and Florida to more than 15,000 students. By combining its expertise in career development with high academic standards and with unparalleled student support services, graduates of Rasmussen College leave with the most up-to-date knowledge, the skills that employers look for, and the tools to succeed in their chosen field. Since 1900, the primary focus at Rasmussen College has remained constant: student achievement is of the utmost importance, the employer who hires its students continues to be a valued partner, and Rasmussen College is dedicated to being a primary contributor to the growth and development of the communities it serves. To our employees, we offer the opportunity to develop professionally in a forward-thinking, spirited and entrepreneurial growth environment; the opportunity to be part of creating a business, curriculum or program; and the satisfaction that hard work is rewarded with more than excellent salary and benefits, but also with the gratification that every Rasmussen College employee ultimately has a meaningful impact on our students, the businesses who hire them and the communities we collectively serve.

Reporting Relationships:
The Sr. Program Marketing Manager – Paid Search and Affiliate Marketing reports to the Assistant VP of Marketing.

Responsibilities:

• Develop overall interactive advertising strategy with ability to measure investment over time (ROI) and optimize accordingly
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• Oversee all aspects of Paid Search Marketing including strategy development, agency partnership, budget/ROI strategies, optimization, testing and reporting.
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• Manage Display/Banner advertising strategy
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• Manage Mobile advertising strategy 
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• Partner with SEO leadership to ensure synergies between paid search and SEO.
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• Budget management and communication with finance.
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• Collaborate with programmatic marketing leaders to design product level campaigns
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• Develop systems for rapid learning and consistent optimization of bidding, creative and landing pages.
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• Work with SEO leader to proliferate landing pages to drive relevance through conversion optimization (CO).
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• Manage Pay Per Lead channel (large affiliates & lead aggregators) to enable scale with quality.  This includes, but is not limited to:  instituting buying strategies and predictive modeling to gain buying power; managing vendors for flexibility and optimization across multiple factors, vendor/agency contract negotiations, and ensuring 3rd party compliance monitoring to ensure our brand is properly represented.
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Requirements:

• A minimum of a BA/BS in marketing or an analytical major like math or economics. MBA a plus.
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• 3+ years experience in Paid Search advertising, 5+ years marketing experience.
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• Experience managing automated bid management solutions
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• Strong background in PPC campaign architecture and optimization
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• Strong background writing effective PPC ads
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• Strong understanding of Google's Quality Score and how to optimize for it
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• Comfortable with agency/vendor relationships and contract negotiations
• Self-motivated and detail-oriented
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• Strong analytical / problem solving / math skills
• Comfortable with Pivot tables and Excel in general.
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• Comfortable working in a fast-paced, dynamic environment
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• Proven ability to think strategically and critically to synthesize and integrate data from multiple sources.
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• Strong self-starter with proven project management skills.
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• A commitment to maintaining the highest degree of business and personal ethics

Rasmussen is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance status, veteran status, or sexual orientation.

Contact: Submit your resume to jeff.certain@rasmussen.edu