WEB PRODUCT MARKETING MANAGER

Primary Objective(s)

The Web Product Marketing Manager's primary role is to develop, establish and maintain the sales, revenue, profitability and channel management of FindLaw web products through marketing strategies to meet organizational objectives. This role will work with internal and external customers, including FindLaw SAM, Product Development, Customer Operations and Finance to implement marketing strategies that drive revenue, new sales and retention.

Key Responsibilities

- Participate in shaping strategy that will attain new customer growth while preserving and retaining existing customer base
- Develops product launch plans and rollout to Field Sales organization
- Work collaboratively with product development, finance, sales and account Management, market research and customer operations to create new programs that drive new sales and revenue within FindLaw
- Analyze product performance, specifically FindLaw's FirmSite products, to develop product value messages and programs which drive new sales and retention
- Manage product pricing for FindLaw's FirmSite products, and other FindLaw products as assigned
- Analyze product sales results post-launch and promotions using qualitative and quantitative techniques
- Analyze, assess and interpret market information, including customer and competitive data and cascade to the FindLaw organization

Division/Group/Role
Thomson Reuters is the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. Through its more than 50,000 people across 93 countries, Thomson Reuters delivers this must-have insight to the financial, legal, tax and accounting, scientific, healthcare and media markets, and is powered by the world's most trusted news organization. More information about Thomson Reuters and its financial performance can be found on www.ThomsonReuters.com http://www.thomsonreuters.com/

FindLaw, a Thomson Reuters Business is the legal industry's most effective provider of client development services. FindLaw provides law firms with Web sites to generate lucrative new business through the web and uses technology to systematically build stronger, more profitable relationships with existing clients. Attorneys can also be prominently listed on our web portal, FindLaw.com, the world's most-visited legal information site (www.findlaw.com.)Qualifications, Experience, Knowledge and Skills

Minimum Qualifications

- Four-year college degree in business or marketing related field, MBA preferred

Experience

- 7-10 years experience, MBA preferred, industry experience preferred

Knowledge and Skills

- Core channel marketing experience
- Demonstrated leadership skills
- Excellent project management skills, preferably in planning and conducting marketing programs and promotions
- Demonstrated expertise in advertising, promotions, marketing concepts
- Demonstrated success in planning, conducting, and implementing marketing programs and promotions
- Experience marketing online or web products preferred
- Strong financial and business acumen skills
- Knowledge of sales channels
- PowerPoint/Excel/Access experience, with knowledge of statistical analysis
- Demonstrated strong oral and written communication skills and excellent presentation skills; demonstrated comfort in relationships with management personnel at all levels; strong team orientation Exceptional oral and written communication skills
- Ability to build strong relationships and collaborate across the business
- Ability to travel as required by the needs of the business

At Thomson Reuters, we deliver intelligent information quickly and efficiently, so professionals have knowledge to act. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare, and media markets, powered by the world's most trusted news organization.

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 50,000 colleagues in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, gender, national origin, religion, sexual orientation, disability, age, or any other protected classification under country or local law. Thomson Reuters is an Equal Employment Opportunity/Affirmative Action Employer.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit careers.thomsonreuters.com.

More information about Thomson Reuters can be found on thomsonreuters.com.

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