Speakers from PepsiCo, U.S. Bank, Mayo Clinic, American Red Cross, Children's Hospital, Medtronic and more
Friday, September 10, 2010 Speakers from PepsiCo, U.S. Bank, Mayo Clinic, American Red Cross, Children's Hospital, Medtronic and more
MINNEAPOLIS, Sept. 8 /PRNewswire/ -- The Minnesota Interactive Marketing Association (MIMA) announces the case study track at the ninth annual MIMA Summit, presented by Larkin Hoffman, on September 27-28, 2010, at the Hilton Minneapolis downtown conference center.
"While I personally love hearing evangelists proselytize the latest and greatest theories," said Erin Rauk, MIMA co-vice president, "this year's case study track is about leading brands that walk the walk."
The September 28 case study track found at mimasummit.org includes:
•PepsiCo Case Study, with B. Bonin Bough, Global Director of Digital and Social Media at PepsiCo
•Antisocial Behavior in the Age of Social Media: Some Legal Implications, with James Quinn and Molly Eichten from Larkin Hoffman Daly & Lindgren Ltd.
•Interactive Marketing In Healthcare, featuring speakers from Nick Gehrig, American Red Cross; Elizabeth Rice, Mayo Clinic; Jesse Stremcha, Children's Hospital; and Ward Tongen, Medtronic
•Smart data vs. deep pockets: the U.S. Bank FlexPerks revolution, with Bob Daly from U.S. Bank and Danika Hoffmann from The Lacek Group
Founded in 2001, MIMA's annual Summit has become the premier interactive marketing event in the Midwest. MIMA Summit 2010 features hands-on intensive workshops and a full event day with more than 75 speakers in 40 breakout sessions across 10 categories, plus featured keynote speakers Gary Vaynerchuk and Baratunde Thurston and featured breakout speakers Julien Smith, Xeni Jardin, Olivier Blanchard and Cecily Sommers.
Register at the early bird rate at www.mimasummit.org today.
Founded in 1998, the Minnesota Interactive Marketing Association is the oldest Interactive Marketing Association in the U.S., and currently serves and inspires more than 1,200 members from agency, corporate and freelance environments in content development, design, experience design, marketing, media, product development, promotions, publishing and usability. MIMA believes fundamental changes in technology and culture have transformed business, and it is MIMA's role to connect, illuminate, and partner with members and guests to elevate the quality of marketing practiced, the image, and talent available in Minnesota to the rest of the world – to challenge the status quo – to inspire innovation and fuel relevant change that benefits our membership in their professional and personal lives.
SOURCE Minnesota Interactive Marketing Association